Iridescent Agluḍ n watay by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2020
Iridescent Agluḍ n watay
Client: Pin Shiang Tea Co., Ltd
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #88575The Design
About Iridescent Agluḍ n watay
Asenfar-a yesdukkul taẓuri, tudert d yidles n usammar d wamalu deg yiwet n tugna, yesseqdac tiririyin n tesrit s wankaf s yiniten ichehhen d yilmawen d tarrayin n usiggez yemgaraden. Tazmert n tririyin n tesrit d yini n wankaf ttmettalen-d ṣṣeḥa n watay n Taiwan, initen ichehhen d userwes alemlay ttmettalen-d tisura. Tili d tafat, takuẓa d tideț d agdazal agejdan n usnulfu-ya. Akken ad yers tugna tamenyaft n yidles n watay, agluḍ-a yettaɛraḍ ad yesseqdec tamuɣli d yisnulfuyen imaynuten akken ad t-id-yessbeggem i tlenwinin yemgaraden d umaḍal.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Iridescent Agluḍ n watay d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Iridescent Agluḍ n watay ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Iridescent Agluḍ n watay yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
- Dimensions & Packaging
- Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
- Tags
- Iridescent, Tea, Art, Shadow, Light, Packaging design
- Production Technology
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea. - Design Challenge
- In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
- Research
- The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
- Inspiration
- Shadows and lights, virtuality and reality is the main concept of this design.
To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world. - Project Duration
- The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
- Operation Flow
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
- Team Members
- Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd. - Image Credits
- Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao
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