Ningxiahong Reign Title Taqeɛbut n Lekḥul by Sunkiss Design Team

Ningxiahong Reign Title Taqeɛbut n Lekḥul by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.

LbrunzAkemmus· 2020

Ningxiahong Reign Title Taqeɛbut n Lekḥul

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category

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Colors

The Design

About Ningxiahong Reign Title Taqeɛbut n Lekḥul

Asmun n "afaris + tira tačebḥent + azwel n tegelda" yesnulfuy-d tamagit tameẓrut yuẓeḍ. Azwel n tegelda d awal yelhan s yiman-is yettaken lehna. Mi ara yettwasnes ɣer ukečč̣um n ufaris s talɣa n tira tačebḥent, afaris ad yesɛu tacreḍt n tussna taqburt tacinit d taynit n tmetti, yerna ad yessaweḍ isefra iḥulfanen n ufaris i yimesteɣmaren, akken ad sɛun ayen-nniḍen ara mmeslayent fell-as mi ara ttesen.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Ningxiahong Reign Title Taqeɛbut n Lekḥul d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Ningxiahong Reign Title Taqeɛbut n Lekḥul ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Ningxiahong Reign Title Taqeɛbut n Lekḥul yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensions & Packaging: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Production Technology: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Design Challenge: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiration: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi