DIY Spice Blends by Chef Heidi Timelwayin Tumḍinin i Yiẓeḍwan Inmettiyen by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.
LfeṭṭaAselɣu· 2020
DIY Spice Blends by Chef Heidi Timelwayin Tumḍinin i Yiẓeḍwan Inmettiyen
Client: Unilever Food Solutions
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Aselɣu Category
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The Design
About DIY Spice Blends by Chef Heidi Timelwayin Tumḍinin i Yiẓeḍwan Inmettiyen
Unilever Food Solutions tesselwi-d aceffay Heidi Heckmann (Aceffay Ughella n Tmurt, Cape Town) akken ad d-ternuḍ 11 n yimelwayin igerrzen n yileḥḥu n yisegniyen s useqdec n tefrawt n yisegniyen Robertsons. Deg weqes n tmhazt "Our Journey, Your Discovery", tikti tella d asnulfu n tugniwin d isemliyen igerrzen s useqdec n yiseɣwan-a i tmhazt tafraḥant deg Facebook. Yal dduṛt, ileḥḥu n yisegniyen igerrzen n uceffay Heidi ttwasuffuɣen d tisuffaɣ Facebook Canvas yesεan aṭas n wallalen. Yal yiwen seg yimelwayin-a yella daɣen i usader deg iPad seg usmel UFS.com.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
DIY Spice Blends by Chef Heidi Timelwayin Tumḍinin i Yiẓeḍwan Inmettiyen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. DIY Spice Blends by Chef Heidi Timelwayin Tumḍinin i Yiẓeḍwan Inmettiyen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Dimensions & Packaging
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Tags
- advertising, Art Direction, photography, illustration,
- Production Technology
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Inspiration
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Project Duration
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Team Members
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
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