Borboleta Primary Function: Anagraw n tmarka sɣur Juan Eugenio Mallo Camera d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2020
Borboleta Primary Function: Anagraw n tmarka
sɣur Juan Eugenio Mallo Camera
Amsaɣ: Balko Argentina S.a
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #91454Afeṣṣel
Ɣef Borboleta Primary Function: Anagraw n tmarka
Book Text: Borboleta d anagraw n tmarka i yettwaxedmen i sin izeḍwan n twaɣzutin n uzegzal i yellan deg yiwet n terbaɛt n imawlan deg Brazil. Dislub yeqqar deg ugafa-agmuḍ ma d Equador yeqqar deg ugafa, sin izeḍwan-agi ttaǧǧan ismawen-nsen. Azamul yemyalen s ṣṣifa n uferṭeṭṭu yezdi tammarkiwin-agi n snat. Aferṭeṭṭu yezmel ɣer ubeddel d usnulfu, tama-ines daɣen tettmektay-ed ṣṣifa n wakal abrazili. Tlata n yiniten i yettuseqdacen, yiwen i yal takebbwant d wini wis tlata i tdukli-nsen. Alugu yebna ɣef tessconfigre n usaḍas s uferdis.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Borboleta Primary Function: Anagraw n tmarka d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Borboleta Primary Function: Anagraw n tmarka ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Tigejdiwin & Akemmus
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Tibzimin
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Tasnakta n Ufares
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Asewḥel n Usnulfu
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Anadi
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Aseḥbiber
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Tanzagt n Usenfar
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Tanila n Umahil
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Igmamen n Terbaɛt
- Juan Eugenio Mallo Camera
Diego Adrián Beas
Yettwaxellṣen
Snirem Seld Designers.org
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