Ɛeddi ɣer ugbur
Love&wash Taɣlift sɣur Alexander Cherkasov

Love&wash Taɣlift sɣur Alexander Cherkasov d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LfeṭṭaAkemmus· 2020

Love&wash Taɣlift

sɣur Alexander Cherkasov

Amsaɣ: Love&wash

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

27,682

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #92436

Initen

Afeṣṣel

Ɣef Love&wash Taɣlift

Love&wash d aɣawas n taɣlift i tegrумt n yifارisen n usirid, s wayen yellan d aɣbar n usirid, d gel n usirid, d takbсулин akked usفuḍ n tebقaqin. Tikti tesbeggin-d aḥraz s wudem afessas n yiceṭṭiḍen i yemyeḥmalen. Ɣef tabzimt n uɣbar i yiceṭṭiḍen icebḥen, yiwet tقemجت taburtuqalt d yiwet tqemجت n denim myeḥmalent. Isekkilen n ulogu ttwafсan ɣer wayeḍ akken ad d-alsen tikti-nni. Initen n ugilal ferzen ifارisen, ma d taruẓi tazegzawt tessumur-d taccayt akked uzedgen. Taɣlift teg s lkarṭun akked lبlastik, yerna ttwaɣawlen yiɣbula ur nettd um ara i twennaḍt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Love&wash Taɣlift d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Love&wash Taɣlift ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Tigejdiwin & Akemmus
This packaging is planned to be based on biodegradable materials.
Tibzimin
wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Tasnakta n Ufares
This packages are made of the following materials: cardboard, plastic.
Asewḥel n Usnulfu
It was necessary to stick to one main idea and filter out all unnecessary options.
Anadi
There was carried an analysis of the market for Laundry products and analysis of target audience.
Aseḥbiber
My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Tanzagt n Usenfar
The project was prepared for several month at the beginning of 2019 in Moscow
Tanila n Umahil
Consumers will feel love and care in this concept.
Igmamen n Terbaɛt
Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

Sumer