Nudus Učči azuran sɣur Angela Spindler d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2020

Nudus Učči azuran

sɣur Angela Spindler

Amsaɣ: Depot Creative

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #92526

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Nudus Učči azuran

Askuti n tesbeddit tamaynut yesbeggʷen tafelsaft-is n tɣara tulmiḍ war kra n igumma d yleɣsaṛen akked uhuṛti-is uṭṭis. Ayen i ten-yessexalafen d akken țțuɣent seg tifellin n igumma d yleɣsaṛen, țțuqqanent s wuḍu, war timernit n wacemma d acu - ɣef waya i d-yekka wurfan "bare-naked". Ɣas akken aberkan d axeṭṭar azuran urin ara deg ussuq n učči n tɣara uzzig, tamzeṛẓuyt tefren-t akken ad d-tesbeggʷen aẓeggʷaɣ n ufaris daɣen ad as-tefk taɣri ugar deg tkerḍa. Taṣwiṛt țețțef afaris uqbel d deffir uqqen s wuḍu, tessekned-d belli agumma igerrzen am akken i t-id-ternan ugama.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Nudus Učči azuran d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Nudus Učči azuran ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Tigejdiwin & Akemmus: Size: 12.5cm wide by17cm high
Tibzimin: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Tasnakta n Ufares: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Asewḥel n Usnulfu: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Anadi: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Aseḥbiber: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Tanzagt n Usenfar: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Tanila n Umahil: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Igmamen n Terbaɛt: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Imsuren n Tugniwin: Photography: Andy Lewis