Ccpuerh Tea Aselkem n Tabuwaḍt n Wahil sɣur Somethink Brand d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2020

Ccpuerh Tea Aselkem n Tabuwaḍt n Wahil

sɣur Somethink Brand

Amsaɣ: Ccpuerh

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

12,015

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #92660

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ccpuerh Tea Aselkem n Tabuwaḍt n Wahil

Ccpuerh Tea d aselkem n tabuwaḍt i tazrirt n wahil yettwaḍɣaḍen d win yeqqimen d ilili. Talqiṭ d takin tarurant n alimunyum s uɣummu yettwaɣummen s uwraɣ (électroplated), s useklu n bronz akked uḍris yettwasiliɣen s ccbaka n ḥrir (silk-screen). Talqiṭ tesɛa 80 mm n tehri, s teɣzi n wammas n 70 mm akked teɣzi n uɣummu n 10 mm. Tlata n tuɣac yettwasiliɣen, tarurant, tamsalayt (prismatique) akked tazerkant, ttbeggint-d awal amecṭuḥ arurant, awal amecṭuḥ irebɛi akked wahil ilelli. Ineggura n telqiḍin i mgaraden ttbeggint-d idekaren i mgaraden n tmerna n wahil, ihi imsaɣen zemren ad ẓren s tɣawla yal afaris. Aselkem-agi yefka i wahil aqbuṛ udem afessas ɣer tɣara tatrart.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Ccpuerh Tea Aselkem n Tabuwaḍt n Wahil d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Ccpuerh Tea Aselkem n Tabuwaḍt n Wahil ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Ccpuerh Tea Aselkem n Tabuwaḍt n Wahil yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Tigejdiwin & Akemmus: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Tibzimin: Packaging, tea, color, fashion, youth
Tasnakta n Ufares: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Asewḥel n Usnulfu: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Anadi: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Aseḥbiber: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Tanzagt n Usenfar: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Tanila n Umahil: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Igmamen n Terbaɛt: Astro Wong
Dorne Tsui
Jr Deng
KC To
Imsuren n Tugniwin: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.