Fruit Bites Agenduz n lfakya teqqur sɣur Nour Shourbagy

Fruit Bites Agenduz n lfakya teqqur sɣur Nour Shourbagy d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2020

Fruit Bites Agenduz n lfakya teqqur

sɣur Nour Shourbagy

Amsaɣ: Fruit Bites

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

20,878

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #93428

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Fruit Bites Agenduz n lfakya teqqur

D acu-t i yurin ɣef lmakla n lɣiḍa yesɛan lqima war asayli i warraw-nwen? Agenduz n Fruit Bites yettwafek akken ad yesserǧu warraw ad beddlen tiktiwin-nsen ɣef waččen n lɣiḍa u ad fren aččen n lfakya taɣelnawt teqqur deg wadeg n lmakel ur nesɛi lqima. Asekker-a yesɛa d iswi ad yefk tazmert i yal umaraw akken ad ibeddel tiktiwin n waččen n lɣiḍa n warraw-is. Annuɣ d asnulfu n yinigan i d-yesseknen taswiɛt n lfakya s wudem ara yefhamen warraw fessusen u ara tt-id-qqnen d lḥaǧa taddudant u tezmert. Lmangu tesɛa tadist tameqqrant deg tezmert n ilem. Tbanant tettɛiwen-ik ad teǧǧed tamuɣli-k d tameɣtut. Tadeffuḥt tefawi i tmexbuft d wurar.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Fruit Bites Agenduz n lfakya teqqur d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Fruit Bites Agenduz n lfakya teqqur ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Fruit Bites Agenduz n lfakya teqqur yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Tigejdiwin & Akemmus: Width 90 mm x 45 Depth x Height 140 mm
Tibzimin: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Tasnakta n Ufares: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Asewḥel n Usnulfu: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Anadi: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Aseḥbiber: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Tanzagt n Usenfar: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Tanila n Umahil: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.