Ddheb Akemmus · 2020
Hou Juice Asefṭeḥ n lǧus
by Leng Chen
- Tarbaḥt A' Design Award n Ddheb 2020 in Akemmus
- CLIENT: Pagoda
- Estimated Number of Design Views: 39,521
- Verification code E94177FB72 · Verify this award
Colors
About Hou Juice Asefṭeḥ n lǧus
Hou Juice d asefṭeḥ i yettwaxedmen i tmarka n lǧus aẓegzaw. Taqerɛet tesɛa 45 n imilimitren di tehri akked 165 n imilimitren di teɣzi. Taqerɛet n plastik tettwaɣum s ufilm yettirriqen am lǧuher, tekfa s ugris akked usiggez s yiniten imẓulla. Tugniwin n iddawen d asentel agejdan n twali, yal lbenna n lfakya tesɛa taqsiṭ-is weḥd-es i as-d-yettwasunɣen. Iddew d azamul n tkebbanit tayemmat n lfakya, yerna d licara n tezmert di tdelsa tacinwat. Iswi n usefṭeḥ-a d asnulfu n ugama, n uẓegzew akked n tɣara, akked usbeddi n laman ɣer imsaɣen i yettḥebbiren ɣef tezmert-nsen.
About the Tarbaḥt A' Design Award n Ddheb
Hou Juice Asefṭeḥ n lǧus d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Hou Juice Asefṭeḥ n lǧus ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
- Dimensions & Packaging
- Diameter 45mm x Height 165mm
- Tags
- juice, packaging, branding, drink, beverages，
- Production Technology
- The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
- Design Challenge
- The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
- Research
- The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
- Inspiration
- We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
- Project Duration
- The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
- Operation Flow
- Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
- Image Credits
- Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.
