Zhengyuanpu Travellers Series Aḍebsi n Ureṭṭal n Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2020
Zhengyuanpu Travellers Series Aḍebsi n Ureṭṭal n Pu Er
by Luo Xing and Chen Juhua and Fu Yating
Client: Jinde Design
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #97130The Design
About Zhengyuanpu Travellers Series Aḍebsi n Ureṭṭal n Pu Er
Tasuqqilt n Zhengyuanpu Travellers d ussenfar n uḍebsi ilelli i wesway, aḍebsi ittwaxedmen i uReṭṭal n Pu'er, d aswayen aqbuṛ aciniwi. Aṛeṭṭal n Pu'er ittwazenz s waṭas s tɣawla d tigwzuma n 357 igramen, i ilaqen ad ttwaldayent s ubeqqu n ureṭṭal send ad ttwasḍebn. Tasuqqilt n Travellers tṭaf kan tamuɣli tamecṭuḥt, ihi ur yettwasra ara uselkim, aḍebsi yezmer kan ad yeṭṭeṛṛeṛ s ufus. Yal aḍebsi yesɛa lḥajm n 50 s 85 s 3 tinemyellen, ittwaxedmen s uɣanim n ukuktun. Tirmit n usentel, asentel akked usentel s wafella ssnen tugna n uṛeṭṭal, sferken lqayem n imasayen. Ttwafernen ismal ur nesɛi ara ayen ara yeḍṛen akked webrid n usuffeɣ afessas.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Zhengyuanpu Travellers Series Aḍebsi n Ureṭṭal n Pu Er d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Zhengyuanpu Travellers Series Aḍebsi n Ureṭṭal n Pu Er ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Zhengyuanpu Travellers Series Aḍebsi n Ureṭṭal n Pu Er yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.
The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer . - Dimensions & Packaging
- 50mmX85mmX3mm
- Tags
- Portable , Pu'er tea packaging, Debossing，Travellers Series
- Production Technology
- Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
- Design Challenge
- The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
- Research
- The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
- Inspiration
- 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging - Project Duration
- The project finished in Autumn 2019 in Kunming.
- Operation Flow
- Tear open wrapper.
- Team Members
- Luo Xing
Chen Juhua
Fu Yating
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