Lfeṭṭa Unuɣ · 2020
WiseTribe Education Timagit talmextit
- Tarbaḥt A' Design Award n Lfeṭṭa 2020 in Unuɣ
- CLIENT: WiseTribe education
- Estimated Number of Design Views: 46,890
- Verification code FA9E4DDC5F · Verify this award
Colors
About WiseTribe Education Timagit talmextit
WiseTribe Education d timagit talmextit i yettwaxedmen i tkebbanit n uselmed i yqeddcen ɣef warrac seg tlalit alarmi d tnac n yiseggasen. Isem n temrikt taṣinit weisi yettembiwil am wawal aneglizi wise, i yesɛan daɣen anamek n uxemmem. Timagit tseqdac isdukklen n yiniten yeǧhden akked tkeltiwin timḍebbrin i wakken ad d-tessken tilelli akked tmuɣli. Isekkilen n imesnaɣ, ideg llan udem aɣelnaw, adinuzuṛ, ttejṛa n tmusni akked tegnawt, ttɛawanen arrac ad amsen d temrikt. Timagit tettwasqedec ɣef yiɣmisen, imudan n yiẓeḍwan imettiyen, tikaṛtiwin n leqdic, imgelwan akked tebzimin.
About the Tarbaḥt A' Design Award n Lfeṭṭa
WiseTribe Education Timagit talmextit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. WiseTribe Education Timagit talmextit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Dimensions & Packaging
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tags
- Brand, logo, Visual Identity, Education, child
- Production Technology
- Templates for posters and social media, business cards, envelopes, badges.
- Design Challenge
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Research
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspiration
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Project Duration
- The project started in January 2018 in Guangzhou, China.
- Operation Flow
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Image Credits
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
