DouChaSai Tawuri Tagejdant: Aẓawal n Tey by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2020
DouChaSai Tawuri Tagejdant: Aẓawal n Tey
Client: 7654321 Studio
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
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About DouChaSai Tawuri Tagejdant: Aẓawal n Tey
Aḍris n Tektabt: DouChaSai d aḥraz n uẓawal i d-ittwaxedmen i tey yettwaɛerḍen deg umeslay n tey n lɛada i d-yellan deg wedrar n Wuyi deg 2018. Asendus-a yesɛa asekkil n 160 s 40 s 245 milimitr, yettwaxdem s ukaɣed uzrif, yettwafra s tsuffeɣt n yiniyen s ubelli n usaru, s ubruniz akked yiḍebsiyen n usmuttes n wesɣar. Tira n tsinwit tettɣumu akk udem-is, teṭṭafar lmeɛna akked talɣa n wawalen yeɛnan ameslay n tey. Iḍrisen d imeqqranen yettwarsem-en s lqewwa, ihi tira-agi ad tettwaɣra daɣen am tewlaft. Deg daxel n usendus yella yiwen usendus ameẓyan n tey akked uselkin n uḥraz.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
DouChaSai Tawuri Tagejdant: Aẓawal n Tey d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. DouChaSai Tawuri Tagejdant: Aẓawal n Tey ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. DouChaSai Tawuri Tagejdant: Aẓawal n Tey yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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