디자이너 Tist의 작품 2030 Messaging Gift 기프트 카드은(는) 매우 권위 있는 2020 A' Design Award 철상의 선물용품 디자인 부문에서 탁월한 수상작입니다.

철선물용품· 2020

2030 Messaging Gift 기프트 카드

디자이너: Tist

클라이언트: Tist

선물용품 부문 A' Design Award 철상 수상작

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인증된 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

2030 Messaging Gift 기프트 카드 소개

2030 메시징 기프트는 20대와 30대 소비자를 위해 디자인된 기프트 카드 시리즈이다. 이 카드는 글로벌 라이프스타일 기업의 모든 브랜드 매장에서 사용할 수 있다. 각 카드에는 이 연령대에게 익숙한 표현으로 쓰인 격려, 칭찬, 위로 또는 축하의 짧은 메시지가 담겨 있다. 총 10종이 제작되었으며, 각각의 크기는 50×90밀리미터이다. 서로 다른 색상과 소재를 겹쳐 카드 표면에 입체적인 효과를 부여했다. 이 카드를 통해 사람들은 메시지를 전할 수도 있고, 자신을 위해 소장할 수도 있다.

수상 인정

A' Design Award 철상 소개

2030 Messaging Gift 기프트 카드, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. 2030 Messaging Gift 기프트 카드, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. 2030 Messaging Gift 기프트 카드, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
치수 및 패키징: 50mm*90mm0.03mm / 10 types
태그: Card, Message
생산 기술: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
디자인 과제: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
연구: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
영감: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
프로젝트 기간: May ~ December, 2018, All brand stores of CJ Group in Korea
운영 흐름: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
팀원: TIST, Client : CJ