Bliggit 모바일 애플리케이션 by Nortal AS is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2021

Bliggit 모바일 애플리케이션

by Nortal AS

Client: Nortal AS

A' Design Award 철상 Winner in 모바일 Category

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The Design

About Bliggit 모바일 애플리케이션

Bliggit은 독일 부퍼탈시의 다양한 서비스를 하나의 온라인 환경으로 통합한 모바일 애플리케이션이다. 뉴스, 교통, 금융, 여가 활동을 하나의 안전한 디지털 채널을 통해 이용할 수 있다. 이 플랫폼은 시민과 지역 기업, 공공 서비스 제공기관, 협회 및 지방 정부를 연결한다. 추천 엔진과 필터링 시스템이 개인 맞춤형 결과를 제공하며, 스마트 어시스턴트는 레스토랑 예약과 같은 일상적인 업무를 지원한다. Bliggit은 iOS 및 Android 기기에서 이용할 수 있다.

The Recognition

About the A' Design Award 철상

Bliggit 모바일 애플리케이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Bliggit 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Bliggit 모바일 애플리케이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bliggit is an open platform providing secure digital infrastructure for offering all the services of the city (e.g., news, transport, banking, recreational activities and a lot more) in a single online environment. By creating local synergies and connecting the citizens and service providers of Wuppertal, Bliggit helps strengthen the local community and is mutually beneficial for all stakeholders involved - the citizens, city companies, providers of public services, associations and the local government.
Dimensions & Packaging: The platform is fitted with an adapted recommendations engine and filtering system, built on Apache PredictionIO platform.

In addition, Smart Assistance helps the daily lives of the Wuppertal people through data-based technologies. It is inspired by chatbots, which allows the users book a table at a restaurant for example.
Tags: Innovation, Digital Channel, Smart Services, B2C, Community, Smart Assistant, Prediction IO
Production Technology: The app is available for iOS and Android devices - https://bliggit.de.

Design Tools: Figma, After Effects, Photoshop, Illustrator and Invision.
Development tools: React, React native and Java.
Design Challenge: Finding balance between proactive services and data protection. German market is very aware and concerned about when and how data is being used. This meant that in the designing process we had to find ways how to build trust for the service and give the user the freedom to choose their preferences.
Research: Preliminary analysis and service design included: Research and Service Design, User interviews, German market research, Personas, Ideation workshops, Name generation workshops, Design based iteration process, Design System.
Inspiration: The citizens should have a comfortable and secure digital infrastructure at their disposal that provides easy and quick personalised access to matters related to daily lives. We wanted to offer the companies and service providers in the city of Wuppertal in Germany an additional well-functioning digital gateway for their services, thus facilitating their availability. The objective of the solution was to tackle the fragmentation of the city services and take a step toward a seamless e-society and make the services offered by the city accessible to the citizens through a single digital channel.
Project Duration: The project started in February 2018 in Tallinn, Estonia and finished in the autumn of 2020 in Wuppertal, Germany. The app is currently live and introduced to other cities in Germany.
Operation Flow: The app is a convenient and free digital solution for the citizens, an easy, quick and personalised way to find answers to matters pertaining to their daily lives. Wuppertal city companies and service providers have now an additional low-cost digital channel for making services even better accessible to the people. They can also use the platform for communicating in real time with all the citizens of Wuppertal, by posting information and using the messaging function. The solution is important at this critical time, when digital infrastructure is indispensable.
Patents: Copyrights belong to Bliggit GmbH.
Team Members: UX, Service designer, UX Research - Karin Salu
UX, Service designer, UX Research - Helen Kokk
Designer - Maria Laanejärv
Product Owner & System Analysts - Natalia Kahar
Business Analyst - Liis Mikk
Business Analyst - Hannalore Taal
Image Credits: Image #1: Nortal user Experience Team, Bliggit, 2021
Image #2: Nortal user Experience Team, Bliggit, 2021
Image #3: Nortal user Experience Team, Bliggit, 2021
Image #4: Nortal user Experience Team, Bliggit, 2021
Image #5: Nortal user Experience Team, Bliggit, 2021
Video: Nortal user Experience Team, Bliggit Concept Proposal, 2019