Science as an Emotional Trend 웰컴 스크린 by Liubov Maximenkova

Science as an Emotional Trend 웰컴 스크린 by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

동모바일· 2022

Science as an Emotional Trend 웰컴 스크린

by Liubov Maximenkova

Client: Sber

A' Design Award 동상 Winner in 모바일 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend 웰컴 스크린

'감성적 트렌드로서의 과학(Science as an Emotional Trend)'은 2021년 스베르방크 온라인(Sberbank Online) 모바일 애플리케이션을 위해 제작된 웰컴 스크린 시리즈이다. 이 시리즈는 러시아의 과학기술의 해를 기념하여 헌정되었다. 해저, 현미경 너머, 신경망이라는 세 가지 주제로 구성된다. '해저'는 해양생물학자들이 촬영한 사진을 선보이며, '현미경 너머'는 마이크로 및 매크로 촬영 기법으로 기록한 친숙한 사물들을 보여준다. '신경망'은 인공지능이 생성한 이미지를 담고 있다. 감성과 지식을 결합하는 것이 이 작업의 목표이다.

The Recognition

About the A' Design Award 동상

Science as an Emotional Trend 웰컴 스크린, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Science as an Emotional Trend 웰컴 스크린, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Science as an Emotional Trend 웰컴 스크린, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.