PortalDA iOSapp 마켓플레이스 모바일 애플리케이션 by Liubov Maximenkova

PortalDA iOSapp 마켓플레이스 모바일 애플리케이션 by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

동모바일· 2022

PortalDA iOSapp 마켓플레이스 모바일 애플리케이션

by Liubov Maximenkova

A' Design Award 동상 Winner in 모바일 Category

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The Design

About PortalDA iOSapp 마켓플레이스 모바일 애플리케이션

Portal DA는 대규모 사업용 자산을 거래하는 마켓플레이스 역할을 하는 모바일 애플리케이션입니다. 쇼핑센터, 물류창고, 공장, 특수 장비 등이 매물로 제공되는 자산에 포함됩니다. 구매자는 사업용 자산 전용 분류 체계 내에서 여러 조건과 전문 검색을 활용해 원하는 매물을 찾을 수 있습니다. 각 자산 카테고리별로 상세 정보가 제공되어 투자자는 매물을 검토하고 신속하게 의사결정을 내릴 수 있습니다. 관련 부가 서비스도 함께 신청할 수 있습니다. 인터페이스는 확립된 플랫폼 가이드라인을 준수하며, 일반적인 스마트폰과 태블릿 환경에 최적화되어 있습니다.

The Recognition

About the A' Design Award 동상

PortalDA iOSapp 마켓플레이스 모바일 애플리케이션, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. PortalDA iOSapp 마켓플레이스 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. PortalDA iOSapp 마켓플레이스 모바일 애플리케이션, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: iOS app for unique marketplace for large real business assets ranging from shopping centers and warehouses to factories of various industries and special equipment, accumulating a specialized audience of investors interested in buying such assets. Portal DA simplifies the complex process of purchasing large assets, on the one hand, by allowing clients to easily find and get detailed information on the necessary asset and, on the other hand, by providing related services.
Dimensions & Packaging: The applications are adapted to all popular smartphones and tablets on iOS and Android
Tags: portal, distressed assets, real estate
Production Technology: The design was developed in Figma. Icons and illustrations in Adobe Illustrator. Interactive prototypes were assembled in InVision. The design is designed based on Apple Human Interface Guidelines for iOS, then adapted for Android. Technologies used in iOS development by Swift, MVVM, VIPER, Alamofire, SnapKit, Swinject, Bond, ReactiveCocoa, Apple Speech SDK. Android Technologies by MVVM, Dagger2, Retrofit, Glide
Design Challenge: It was difficult to resist "innovation" and "creativity", but by prioritizing the comfort of use and predictability of the interface, we managed to make an application that works exactly as the user expects.
Research: The design was developed based on two sources of information. The first is the research of large Russian and international marketplaces, borrowing best practices. The second is an interview with business representatives, finding out the basic needs of the market. The design is constantly being improved, we take into account user feedback and statistics. Testing of the user interface is carried out by both special employees and all team members, which allows you to consider the product from different points of view and eliminate all minor shortcomings.
Inspiration: Banks often needs to find investors for diverse collateral assets. Portal DA for this purpose. Gradually accumulating an audience of investors ready to buy large complex assets, we realized that they might be interested not only in collateral and noncore assets of our bank, but also in assets that sell other banks and market participants, and thus we decided to transform Portal DA into a marketplace and created iOS application
Project Duration: The project finished in September 2021 in Moscow, and was exhibited in Moscow Business and investing meeting in October 2021.
Operation Flow: Customers can easily find the necessary asset (we created a unique classifier of business assets, and users can search by a range of parameters including full text search), get detailed information on the chosen asset (for each category, sellers fill in special fields, for instance, when placing a shopping center, a seller indicates Gross Building Area, Gross Leasable Area, and a seller of a vessel indicates the deadweight, side length and draft, which allows potential investors to quickly plunge into the asset and make an investment decision) and order a related service.
Team Members: Leyla Romanova Product Owner
Olga Arhipova Director of project
Eva Brunel PR, Marketing
Designer: Ruslan Galiev and
Designer: Andrey Smirnov