디자이너 Sber의 작품 SberPay 결제 애플리케이션은(는) 매우 권위 있는 2022 A' Design Award 은상의 모바일 기술, 애플리케이션 및 소프트웨어 디자인 부문에서 탁월한 수상작입니다.

은모바일· 2022

SberPay 결제 애플리케이션

디자이너: Sber

클라이언트: Sber

모바일 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

SberPay 결제 애플리케이션 소개

SberPay는 온라인 및 인앱 구매를 위한 결제 애플리케이션이다. 결제는 SberBank Online 애플리케이션을 통해 완료되므로 카드 정보가 상점이나 제휴사에 전달되지 않는다. 매 결제 전에 카드 잔액을 확인할 수 있다. 일회성 결제, 정기 결제 및 구독을 지원하며, 이후 사용을 위해 무제한으로 카드를 연결할 수 있다. 비주얼 언어는 타이포그래피와 버튼, 그라데이션을 기반으로 한 간결한 형태이다. 카드 정보를 입력해야 하는 번거로움을 없애고 빠르고 안전한 결제를 구현하는 것이 목표였다.

수상 인정

A' Design Award 은상 소개

SberPay 결제 애플리케이션, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. SberPay 결제 애플리케이션, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. SberPay 결제 애플리케이션, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
치수 및 패키징: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
태그: innovation, payments, pay, acquiring, internetacquiring
생산 기술: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
디자인 과제: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
연구: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
영감: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
프로젝트 기간: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
운영 흐름: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
특허: Sberbank
팀원: Daria Prokuda
Shishki Collective