DataX 데이터 분석 모바일 애플리케이션 by Xiaorui Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2022

DataX 데이터 분석 모바일 애플리케이션

by Xiaorui Zhu

A' Design Award 철상 Winner in 모바일 Category

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View at A' Design Award Press Release Award Badge

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The Design

About DataX 데이터 분석 모바일 애플리케이션

DataX는 대규모 콘퍼런스에 참석하는 사람들을 위한 모바일 애플리케이션입니다. DataX를 통해 참석자는 무대에서 발표되는 데이터셋과 동기화하고, 자신의 휴대폰에서 해당 데이터셋을 직접 살펴볼 수 있습니다. 내장된 도구는 데이터를 정렬, 필터링, 집계, 시각화하며 적합한 차트 형식을 제안합니다. 선택 항목은 간결한 문장 구조로 제시되어 분석에 대한 사전 지식이 거의 없어도 사용할 수 있습니다. 편집한 슬라이드와 차트는 패널 그룹과 공유하여 질문을 하거나 아이디어를 더할 수 있습니다. 이 디자인은 시각 또는 청각에 장애가 있는 참석자를 포함한 모든 참석자에게 동등한 참여 기회를 제공하는 것을 목표로 합니다.

The Recognition

About the A' Design Award 철상

DataX 데이터 분석 모바일 애플리케이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. DataX 데이터 분석 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. DataX 데이터 분석 모바일 애플리케이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's the first APP that allows attendees to play with the real-time on-stage dataset, create inspiring visualizations, and bring their ideas to other attendees and even speakers. It aims to provide equal opportunities to all attendees, including those who have vision problems, who are deaf-mutes, and who are unconfident on social networking, to learn and shine.
Dimensions & Packaging: The APP can work for mobile screen sizes from 375x667(iPhone 8) to 428x926(iPhone 13 Max) and should be compatible with both iOS and Android systems. The APP can be downloaded by scanning the QR code and being redirected to the link created by the conference organizers. It's primarily for mobile devices for allowing attendees to have handy tools and guidebooks of the conference without the need of bringing their bulky laptops.
Tags: Interaction Design, Mobile Application, UX Design, Data Analytics Tool, Digital Service Design
Production Technology: This APP features a powerful data analytics tool that automatically extracts and categorizes the variables of presented datasets (csv. format) into option buttons, and presented to attendees in a human language structure "I want to (measuring method) (measuring object) in (condition)". For the visualization feature, the APP will recommend the most suitable chart styles based on the nature of the dataset to attendees and allow them to merge duo datasets into one.
Design Challenge: There are no similar products on the market so nearly nothing to refer to. Also, most analytical tools are not friendly for small screens, so I ran research to understand what's the core features and how to make them intuitive for attendees with little analytics background. Recruiting testing participants was also hard because I had to try to include as many types of attendees as I can, including but not limited to disables, seniors, non-analytics-proficient users, deaf and mutes, etc.
Research: I conducted qualitative and quantitative research on real attendees and organizers. Methodologies used include focus groups, questionnaires, and user journey mapping. After initial research, I also conducted several runs of moderated usability testing with prototypes and well-designed tasks with participants to guide the iterations. Tools used include Sketch, Adobe XD, Airtable, Balsamiq, Google Doc, etc.
Inspiration: During a large conference, attendees have common frustrations including cannot sync to the content presented on stage (if being late), no way to validate speakers' opinions, feeling difficulty interacting with other unknown attendees, and building up post-conference networking. This design aims to solve these problems to bring attendees a seamless experience and allow them to contribute to the social topics that are discussed at the conference.
Project Duration: The project started in Aug 2021 and finished in Feb 2022 in New York City.
Operation Flow: Attendees can find what ongoing panels of this conference and in which rooms are they on the dashboard. Then sync to the slide that's being presented on stage with their phone, and they can magnify to edit, then share the edited slide to the hub and ask questions to get help from other attendees. With the built-in analytical tool, attendees can also sort, filter, aggregate, and visualize the speaker's dataset and share their ideas to the panel group to make contributions and impact.