Baidu Onsite Service Experience 모바일 애플리케이션 by Baidu Online Network Technology

Baidu Onsite Service Experience 모바일 애플리케이션 by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2023

Baidu Onsite Service Experience 모바일 애플리케이션

by Baidu Online Network Technology

Client: Baidu Online Network Technology. Beijing

A' Design Award 철상 Winner in 모바일 Category

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Verified Award Winner

Verify Award Status for #144439

View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu Onsite Service Experience 모바일 애플리케이션

바이두 온사이트 서비스 경험(Baidu Onsite Service Experience)은 가사 서비스를 온라인으로 예약할 수 있는 모바일 애플리케이션이다. 명확한 업체 썸네일, 간소화된 조작 방식, 친숙한 인터페이스를 구현하여 사용자가 필요한 서비스를 신속하게 찾을 수 있도록 했다. 사용자는 서비스 목록을 둘러보고 조건을 비교한 뒤 업체를 선택하고 결제를 완료한다. 업체가 주문을 수락하면 메시지 알림과 함께 업체 위치를 보여주는 실시간 지도가 제공된다. 백엔드 알고리즘이 서비스 품질을 점수화하여 업체 순위를 갱신하며, 주문 기록이 저장되어 사용자의 권익을 보호한다.

The Recognition

About the A' Design Award 철상

Baidu Onsite Service Experience 모바일 애플리케이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Baidu Onsite Service Experience 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Baidu Onsite Service Experience 모바일 애플리케이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a small program for online domestic service booking, which aims to reduce the online operating costs of businesses through digital means, optimize the service level, and provide users with a safer and more reliable online household booking process. With clear business thumbnail, intuitive and simplified operation and familiar interface design, it is easy for users to quickly locate the required services and optimize the use efficiency.
Tags: Housekeeping Services,Online Services
Production Technology: Relying on the open platform, AI assistant generates interactive dialog box models suitable for scene intention, and reaches commercial standards after passing background tests. The backend algorithm establishes the scoring strategy of service quality, and the machine automatically generates the scoring report and updates the ranking of merchants on the page regularly. The platform will record the user orders information and provide evidence in case of loss of user rights and interests.
Design Challenge: The challenge was to optimize the overall use process within the existing architecture. Relying on DuerOS platform, AI assistant selects the configuration items like intention, common expression and slot suitable for onsite scene to generate an interactive dialogue model, so that users are more willing to initiate interaction. The backend algorithm sets up a service quality scoring strategy, calculates the merchant service from multiple dimensions, and regularly optimizes the home page ranking.
Research: Before the COVID 19 pandemic, domestic service merchants did not have a strong awareness of and demand for digitalization. However, the pandemic has brought a continuous downturn in the domestic service industry. Due to the restrictions on physical activities, some businesses have been forced to close down, facing the test of survival resilience. At a time when the pandemic is forcing service businesses to iterate on their products and services, digitalization offers a whole new direction.
Inspiration: Affected by the pandemic, domestic service merchants have gradually increased their awareness of and demand for digitalization. They need a reliable online platform to promote relevant businesses, so as to face the changing market environment. Inspired by this, the program uses digital assistance to shorten the merchant service process and optimize the dual experience of the merchant and the user.
Project Duration: The project was designed and developed in Beijing in October 2020 and launched in China in February 2021.
Operation Flow: Users can access the small program from the Baidu APP, browse the service interface to compare preferential schemes and select the best merchants
After entering the merchant page, users select the required service and initiate the payment process.
When a merchant accepts an order, the app alerts users with a message and provides them with a real time map to check the location of the merchant.
Team Members: Yuan Lu
Yang Xiao
Yujie Shi
Yanji Zhang
Lei Lu
Ruixing Zhang
Xuejiao Chen
Ziru Xu
Jun Sun
Zhiyuan Zhang
Pingkang Diao