Ling 챗봇 앱 by Qian Wan is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2023

Ling 챗봇 앱

by Qian Wan

Client: Qian Wan

A' Design Award 철상 Winner in 모바일 Category

20,635

Verified Award Winner

Verify Award Status for #144682

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ling 챗봇 앱

링은 중국인 유학생들이 차별과 괴롭힘을 학습하고 예방할 수 있도록 평등, 다양성, 포용성에 관한 신뢰할 수 있는 학습 자료를 제공하는 교육용 챗봇 모바일 애플리케이션입니다. 또한 사용자를 학교의 신뢰할 수 있는 사례 신고 채널과 연결합니다. 인간화된 대화형 인터랙션을 통해 어려운 주제에 대한 대화를 더욱 쉽게 만들어줍니다.

The Recognition

About the A' Design Award 철상

Ling 챗봇 앱, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Ling 챗봇 앱, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Ling 챗봇 앱, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ling is a mobile based educational purposed chatbot that provides real time inquiry functionality and learning resources about equity, diversity, and inclusion to help Chinese international student to identify and prevent discrimination and harassment that happened to them. The app also connects users to their school’s trustful case report sources.
Dimensions & Packaging: The app is designed for iOS.
Tags: Social Equity, Chatbot, mobile app design, User experience, Information Architecture
Production Technology: I used Miro board to synthesize research findings. The interface design was done through Figma, Sketch, Figma, and Illustrator.
Design Challenge: It was hard to initiate such a difficult topic with people who experienced racial discrimination. Sharing my own stories that resonate with people helped me drive the conversation. I also found that much existing research has been done only on post-discrimination experience, but it doesn't cover all the needs. People often didn't realize when things happened, not to mention to look for help in time. After mapping out their journey, I realized that lack of knowledge leads to those consequences.
Research: I interviewed 11 Chinses international students who are currently studying in the USA and who had experienced racial discrimination. I mapped their journey, mood, and reaction with the user journey to identify the design opportunity. Then I did literature research to learn how to measure racial discrimination systematically.
Inspiration: COVID19 has driven racism and violence against Asians. Chinese international students who are coming from a very distinct culture study abroad, and are new to a culture. They are less sensitive to racial discrimination when it is happening to them. Although those aggressions are often subtle, they can be just as harmful to health and well-being.
Project Duration: The project started in June 2021 in LA and finished in August 2022 in Seattle
Operation Flow: The first time users will be asked to connect with their student account so that the app will provide the most easy to access and trustful resource for the students. When users are not sure if they experienced racial discrimination, simply by chatting with Ling, she will use a conversation based approach to identify the racial discrimination types step by step and provide support by connecting users with their school’s EDI department.