Digital Human 라이브 방송 플랫폼 by Baidu Online Network Technology Beijing

Digital Human 라이브 방송 플랫폼 by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

은모바일· 2023

Digital Human 라이브 방송 플랫폼

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award 은상 Winner in 모바일 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human 라이브 방송 플랫폼

디지털 휴먼은 인공지능 기술을 기반으로 구축된 라이브 방송 플랫폼이다. 이 플랫폼은 디지털 휴먼 제작, 라이브 방송룸 구성, 인간과 컴퓨터 간 상호작용을 지원한다. AI 앵커는 하루 24시간 끊김 없이 방송을 진행하여 현장 인력과 실제 스튜디오가 필요 없다. 각 앵커의 이미지는 브랜드 아이덴티티에 맞추어 맞춤 제작할 수 있다. 다양화된 가상 장면은 구축 비용을 낮추는 동시에 제품 속성과 브랜드 콘셉트를 효과적으로 전달한다. 이를 통해 라이브 방송의 비용과 진입 난이도를 낮추는 것을 목표로 한다.

The Recognition

About the A' Design Award 은상

Digital Human 라이브 방송 플랫폼, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Digital Human 라이브 방송 플랫폼, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Digital Human 라이브 방송 플랫폼, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.