Meat by Meet 기업의 디지털 마케팅은 by Luca Prata is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

동광고· 2023

Meat by Meet 기업의 디지털 마케팅은

by Luca Prata

Client: Carni Barone

A' Design Award 동상 Winner in 광고 Category

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Verified Award Winner
Verify Award Status for #149398

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat by Meet 기업의 디지털 마케팅은

Meat by Meet 프로젝트는 비즈니스 아이덴티티 그래픽 광고, 고급 웹 디자인, 웹 프로그래밍, 광고, SEO 및 소셜 미디어 커뮤니케이션과 같은 다양하고 깊이 있는 디지털 기술을 통해 수행되었습니다. 이는 이 정육점의 소중함을 일반 식품 상인보다 더 높게 만들기 위해 수행되는 활동 중 일부일 뿐입니다. 전자 상거래 웹 사이트를 탐색하면 수행되는 모든 디지털 영역에 적용되는 세부 수준과 열정을 볼 수 있으며, 이 프로젝트는 2022년 매출을 기준으로 고객을 이탈리아 최초의 온라인 정육점으로 홍보했습니다.

The Recognition

About the A' Design Award 동상

Meat by Meet 기업의 디지털 마케팅은, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Meat by Meet 기업의 디지털 마케팅은, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Meat by Meet 기업의 디지털 마케팅은, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carni Barone's communication comes from an in-depth study of national and international competitors, on and off the web. The visual designer team managed to develop unique graphics (static and web) that could communicate the true expression of the Italian trader but applying great variety in terms of commercial offer. The uniqueness of the project arises precisely from the fact that it has been possible to develop a communication capable of addressing both the theme of the offer and maintaining the customer's craftsmanship. Graphics in stick fonts for some logos, pardoned for others and playful for still others make Barone a real communicator of the international meat sector. The project involved both communicative identity graphics and the web (both web design and communication with social media). Through web designers we evaluated both the accessibility of the presentation web application and the usability of the e-commerce platform. User interface and user experience were the focus of attention for several months in the production phase in order to make them the main objective for a truly communicative, agile and "fresh" sale. Thanks to our social media managers we have managed to formulate innovative graphics and advertising campaigns on communication channels, always expressing ourselves without forgetting the family tradition.
Dimensions & Packaging: Unfortunately the dimensions of this project are not quantifiable, being a digital project they are dimensionless. Brand identity, dynamic website, e-commerce user platform, social and graphics also if are dimensionless we can underline that these are great and good content to go everywhere.
Tags: smart ecommerce, author photography, web design, graphic, digital strategy, social media, communication
Production Technology: Based on a versatile cms to grant easy access to the client, ajax integrations, css3 transitions, html5 structures, native php for tools integrations, graphic softwares, social media strategies and many other skills of our teams.
Design Challenge: We have based this digital communication on several fronts and on the characteristics of the average Italian buyer. We are well aware that Italy represents one of the most important culinary poles in the world and therefore, even if meat from all over the world is sold, we felt compelled to make this project not only important but representative of the sale of meat. Our challenge therefore is represented by a development that could be within everyone's reach, both when you see it on social networks and when you browse it on the e-commerce platform. The usability and performance details of this communication are very evident and identifiable by means of the impression and use of them. Therefore, even if this project covered many digital fields, the challenge remained only one: to work diligently on the details and performances of the UI and UX of the e-commerce and on the web/graphic production that we would then have to communicate, through the official social channels. Developing communication tools able to show the true commercial soul of the customer would have helped to make not only his company great but to offer the world something more.
Research: Being a very extensive and global project in marketing terms (website creation, social media management, e-commerce development, communication sales strategy) we recommend that you view some of our private links (on TheCubes website) dedicated to the Carni Barone communication project.

https://thecubes.langa.tv/stories/meat-love/
https://thecubes.langa.tv/stories/a-professional-identity/
https://thecubes.langa.tv/stories/the-meat-place/
https://www.youtube.com/watch?v=FJrpNWr4UWY
https://www.youtube.com/watch?v=2gJGL9QasT8
Inspiration: Our main goal with this total marketing project was to tell a story and passion of the Barone' family, with visual web and graphic solutions. A topic that was hard to understand to the client that have to buy "simple" meat. The subject of the meat was very difficult to understand by the hungry customer but with wise, the visual designers and Client, with a strong, usable and impacted communication on web, social and graphics have it very good. The base of idea is founded by 2 path: sell food consultancy services in an artisanal and accurate way but also on a large variety of cuts of meat, not only nationally but internationally. The inspiration born on great meat supermarket of food that operates with graphic and visual tool but not with the passionate handcraft commercial way. We take inspiration from biggers but applying the commerciant soul of the client.
Project Duration: Website developed in Milano, in 2019 (4 months)
e-commerce platform developed in Alba, from 2020 to 2021
Social media communication in Alba, from 2019 to 2023
Strategy and shop managing in Brescia, from 2020 to 2023
Operation Flow: Through the use of many versatile digital technologies we have managed to create an always fast and sparkling design for customers who view the contents (graphics, photos and web) for the purpose of their meat selection. A dedicated communication that enhances the characteristics of the meat consultants of the Barone staff is what we have made possible by means of mesmerizing graphics. Captivating yes but also capable of shifting attention to the quality of what is offered. With social networks: we capture the attention of the segmented public both organically and sponsored through dedicated social campaigns. The graphics and the copy are managed in such a way that the user can understand enough but not everything in order to be able to redirect him later on to the site and e-commerce, pushing him to purchase.
With the web: we have developed a responsive layout that takes into account both the fluid bootstrap grids and the size of fonts and elements, for always top-notch browsing.
With e-commerce: by means of a user registration we are able to pilot sales in a strategic and linear way by capturing the attention of the public browsing the platform through images and photographs with the same minimal equipment. With variations in weight/price, typology, membership for purchases with zero shipping, bundle products capable of killing the list price, we have managed to guarantee the development of a digital product that is both very usable and sparkling during navigation and which therefore sells. In a little words: software development (website and e-commerce), graphics creation, native photos to the fresh meat, social adv are the main operations shaped for Carni Barone brand.
Team Members: Creative director: Luca Prata
Graphic designer: Andrea Dotta
Photographer: Luigi Perrone
Social media manager: Giovanni Carlevante
Visual designer: Roberto Fontana
Web designer: Mara Pata
Developer: Brian Long
Shop manager and editor: Lucia Villa
Image Credits: All photos, images/graphics and web development are shaped by internal components of LANGA Studios (a brand of LANGA Company)