Dakang 테마파크 by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

동광고· 2024

Dakang 테마파크

by Be Genius

Client: Dakang Community

A' Design Award 동상 Winner in 광고 Category

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Colors

The Design

About Dakang 테마파크

다캉(Dakang)은 선전 다캉 커뮤니티를 위해 조성된 테마파크입니다. 이 공원은 안경 패턴을 모티프로 한 다채로운 디자인을 통해 지역의 안경 제조 산업을 기념합니다. 인터랙티브 스크린, 곡면 거울, 다양한 형태의 벤치는 모든 연령대의 방문객에게 휴식과 놀이, 사진 촬영의 즐거움을 선사합니다. 설치물은 스테인리스 스틸, LED 전자 스크린, 인쇄 라이트박스로 제작되었으며, 크기는 24000 x 400 x 3500밀리미터입니다. 공원 옆에 오랫동안 훼손된 채 방치되었던 건물 외벽은 주변 환경과 조화를 이루도록 보수되었습니다.

The Recognition

About the A' Design Award 동상

Dakang 테마파크, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Dakang 테마파크, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Dakang 테마파크, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Shenzhen Longgang Dakang Community Glasses Theme Park is a hub for local glasses makers, featuring a colorful design inspired by glasses patterns. With interactive screens, curved mirrors, and unique benches, the park is popular for relaxation, play, and photography. It has also improved the environment by repairing a building wall and harmonizing the surroundings. The park is a vibrant and engaging space for visitors of all ages to enjoy.
Dimensions & Packaging: 24000 mm x 400 mm x 3500 mm
Tags: Urban Detail Experience Design, Signage, Graphic, Vision
Production Technology: Stainless steel, LED electronic screen, advertising spray painting light box.
Design Challenge: The Shenzhen Longgang Dakang Community Glasses Theme Park is not just a park; it is a hub for the community's glasses-making industry. The government's vision for the park to support the industry has resulted in a unique destination that reflects the community's heritage, culture, and spirit. It is a fantastic place to visit, especially for those who are looking for a different kind of experience. The park offers a glimpse into the community's dynamics and showcases Shenzhen's commitment to celebrating its culture and heritage. It is a must-see for those who want to experience the best of Shenzhen.
Research: The Shenzhen Longgang Dakang Community Glasses Theme Park is a unique park that was established by the government to showcase the community's glasses making industry. The park's design is based on glasses patterns, incorporating fashion and colorful styles to represent the "glasses everywhere, but nowhere in particular" feeling.
Inspiration: To provide a leisure space for residents and children in the surrounding community to play, take pictures, and relax, the park has been designed with vibrant colors. Additionally, by using this colorful approach, a long-damaged building wall next to the park has been repaired to harmonize with the park environment.
Project Duration: The project started in January 2023 in Shenzhen and finished in April 2023 in Shenzhen.
Operation Flow: The facility and equipment used in the park are specially designed to incorporate the glasses theme in a way that is both familiar and appealing to visitors. Features such as interactive screens, curved mirrors, and benches of various shapes make the park a fun and engaging place for all ages. The park's design concept and execution have been successful, making it a popular destination for relaxation, play, and photography.
Team Members: Designer: Shangfei Lang
Designer: Kexin Feng
Designer: Weihua Kong
Designer: Cheng Zhong
Designer: Jiqiang Zhang
Engineer: Xiaopan Wang
Engineer: Hongmei Li
Engineer: Xiaopeng Qin
Engineer: Minxia Lin
Image Credits: Photo # 1: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 2: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 3: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 4: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 5: Photographer Cheng Zhong, Shangfei Lang ,2023.
Video Credits: Cheng Zhong,2023.