AS Women Empowerement 기업 선물 by Antonia Skaraki

AS Women Empowerement 기업 선물 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 선물용품 디자인 Competition Category.

철선물용품· 2024

AS Women Empowerement 기업 선물

by Antonia Skaraki

Client: As

A' Design Award 철상 Winner in 선물용품 Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement 기업 선물

A|S는 인종, 종교, 사회적 지위에 관계없이 여성의 역량을 강화해야 한다는 필요성에서 영감을 받아, 하나의 메시지이자 행동 촉구로서의 연례 기업 선물을 디자인하기로 결정했습니다. 전통적인 그리스 음료인 크레타 치쿠디아를 담은 병들은 각기 다른 여성을 상징하는 형태로 제작되었으며, 각각 고대 키클라데스 조각상에서 영감을 받은 독특한 점토 얼굴 마개를 갖추고 있습니다. 이들은 자유, 변화, 평등, 정의, 교육, 선택, 그리고 힘이라는 주제를 전달합니다. 각 병은 예술적 그래픽 표현과 벽걸이 포스터가 함께 들어있는 전용 박스에 담겨 제공되었습니다.

The Recognition

About the A' Design Award 철상

AS Women Empowerement 기업 선물, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. AS Women Empowerement 기업 선물, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. AS Women Empowerement 기업 선물, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi