Greenfun 모바일 애플리케이션 by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2024

Greenfun 모바일 애플리케이션

by Xingcheng Zhu

Client: XC Studio

A' Design Award 철상 Winner in 모바일 Category

16,649

Verified Award Winner

Verify Award Status for #152485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greenfun 모바일 애플리케이션

그린펀(Greenfun)은 식물 관리와 환경 인식을 지원하기 위해 개발된 모바일 애플리케이션이다. 사용자는 스마트폰으로 주변의 식물을 인식하고, 디지털 버전의 식물을 개인 정원에 입양할 수 있다. 증강현실을 통해 식물이 사계절 동안 어떻게 변화하는지 확인할 수 있으며, 위치 기반 기술은 근처에서 입양 가능한 식물을 찾도록 도와준다. 친구를 초대해 자연 활동에 함께 참여할 수 있고, 서로의 정원을 방문해 식물을 교환할 수도 있다. 이러한 활동으로 적립된 크레딧은 실제 식물 구매 시 할인 혜택으로 사용된다.

The Recognition

About the A' Design Award 철상

Greenfun 모바일 애플리케이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Greenfun 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Greenfun 모바일 애플리케이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
Dimensions & Packaging: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
Tags: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
Production Technology: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
Design Challenge: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
Research: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
Inspiration: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
Project Duration: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
Operation Flow: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
Patents: No
Image Credits: All images are credited by the designer Xingcheng Zhu.