Leying Bi and Baocheng Chen의 Myersventure 소셜 앱

디자이너 Leying Bi and Baocheng Chen의 작품 Myersventure 소셜 앱은(는) 매우 권위 있는 2024 A' Design Award 철상의 모바일 기술, 애플리케이션 및 소프트웨어 디자인 부문에서 탁월한 수상작입니다.

철모바일· 2024

Myersventure 소셜 앱

디자이너: Leying Bi and Baocheng Chen

클라이언트: Myersventure

모바일 부문 A' Design Award 철상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Myersventure 소셜 앱 소개

Myersventure는 마이어스-브릭스 성격 유형 검사를 중심으로 한 혁신적인 소셜 네트워킹 애플리케이션으로, 젊은 세대의 소셜 경험을 향상시키기 위해 설계되었습니다. 스마트워치와 스마트폰을 완벽하게 통합하여 다양한 매력적인 소셜 기능을 갖춘 즐겁고 프라이버시 중심의 플랫폼을 제공합니다. 게임화 요소의 접목과 증강현실의 통합을 통해 Myersventure는 새로운 관계의 장을 마련하며, 기발하고 모험적인 소셜 여정을 제공합니다.

수상 인정

A' Design Award 철상 소개

Myersventure 소셜 앱, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Myersventure 소셜 앱, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Myersventure 소셜 앱, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Myersventure, a groundbreaking social networking app centered around the Myers-Briggs personality test, aimed at enhancing the social experiences of young individuals. By seamlessly integrating smartwatches and smartphones, it offers a delightful and privacy-focused platform with a range of captivating social features. With its gamified elements and integration of augmented reality, Myersventure creates a expectations for new relationships and a whimsical and adventurous social journey.
치수 및 패키징: This is an iOS/Android application service that combines smartwatches and smartphones to provide users with social services. The app also has an add-on for Apple Watch.
태그: MBTI; social app; gamification; augmented reality; UI; UX
생산 기술: This is an iOS/Android application service that combines smartwatches and smartphones to provide users with social services. The app is based on the MBTI personality test, allowing users' online interactions to accurately correspond to their target social groups. By integrating the concept of the metaverse and augmented reality services, the software merges online and offline social behaviors, reshaping the social process and user experience.
디자인 과제: During the early stages of design, the software faced challenges of incorporating too many features, overloading the interface with information, and failing to deliver a smooth initial user experience. Our team had to reduce the number of features to achieve a minimal viable version. Through testing and modifications, we established a linear flow for users to shape a seamless experience when they first open the software.
Another challenge was cross-device interaction. During the design process, we ensured consistency and ease of use across different devices by considering interface and interaction design. We aimed to provide diverse prompts and adaptability to different scenarios, enabling users to effortlessly engage in social interactions across various devices. Additionally, we developed new popup components and interfaces specifically for the iPhone 14 Pro.
연구: In the initial stage, we summarized the interpersonal relationships and social needs based on Erikson's theory of eight stages of personality development. We conducted extensive desk research, analyzed the functionalities and user feedback of existing social software in the market, and examined related products with social attributes. This led us to identify the target audience characteristics and corresponding needs for using social services, with a particular focus on "Intimate Relationship," "belongingness," "self-worth," and "recognition and respect" in social interactions.
By examining users' motivations for using social software, we discovered that most apps utilize mechanisms and settings to convert users' short-term interests into long-term attachment, thereby sustaining user engagement. Leveraging competitive analysis and stakeholder mapping tools, we defined the positioning of the software and outlined its core functionalities. We used gaming mechanisms to establish connections among users and create personality-based planet communities. Feasibility testing of the software program was conducted through prototyping, scenario simulation, and prototype testing.
After multiple iterations, we arrived at the final software interface.
영감: We aim to develop a game-based social app that focuses on improving the social quality specifically for the young.
This app employs positive feedback mechanisms to encourage user socialization and provides opportunities for users in same locations to meet in reality. Its rich features are designed to help users recognize their unique value and gain a sense of recognition and satisfaction in their daily social routine.
프로젝트 기간: The project was launched online in April 2022, and within 4 weeks, the overall functionality and interface design were completed. Subsequently, it underwent continuous adjustments and optimizations, with iterations finalized in June 2023.
운영 흐름: When users first enter the app, they will undergo a personality type test to determine the planet they reside in within the app and their target social community. Users with the same personality type will be assigned to the same planet, forming stable communities of like-minded individuals. Users with different personality types can engage in diverse gamified social interactions within the app, such as "Furniture Escape" and "Furniture Chatting."
Users will have personalized 3D avatars and the ability to decorate their virtual furniture with their preferences and experiences within the software. These elements will help users establish visual tags in their social interactions, enabling them to quickly build social impressions, filter potential social connections, and consider engaging in conversations.
One of its standout features, 'Approach,' takes place in vibrant street scenes and encourages users to initiate social interactions by correctly guessing the color of someone's clothing. This unique concept motivates users to pay closer attention to others' fashion choices, resulting in delightful surprises for both the observer and the observed. It fosters users' confidence in social interactions and promotes a more positive perception of their own appearance.
Another innovative feature, 'Imprint,' draws inspiration from the childhood game of leaving secret marks on walls. Users can create personalized marks, such as film logos or doodles, at any location on the map. When users pass by those specific real-world locations, the app notifies them through a gentle knock. By utilizing their phone cameras to scan the surrounding buildings, users can experience these marks and access related information through cutting-edge augmented reality (AR) technology displayed on their screens. Users can even choose to 'check-in' to preserve the existence of these marks, transforming reality into a vibrant community brimming with opportunities to connect with like-minded individuals. Through the 'Imprint' feature, Myersventure enables users with shared interests and similarities to meet, fostering further relationship development.
팀원: Chen Baocheng
Tan Chuyan