Transatlantic Innovation Week 이벤트 커뮤니케이션 by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.
철광고· 2024
Transatlantic Innovation Week 이벤트 커뮤니케이션
Client: U.S. Konsulat München
A' Design Award 철상 Winner in 광고 Category
Verified Award Winner
Verify Award Status for #153141The Design
About Transatlantic Innovation Week 이벤트 커뮤니케이션
미국 대사관과 5개 총영사관이 주최한 트랜스애틀랜틱 이노베이션 위크는 독일-미국 파트너십과 그 광범위한 혁신력에 초점을 맞춘 며칠간의 행사입니다. 올해의 모토인 '자유로운 창의성(creativity unbound)' 아래, 행사 파트너들을 위해 이벤트 트레일러, 랜딩 페이지 및 전체 소셜 미디어 툴셋이 디자인되었습니다. 이벤트 키 비주얼은 모토와 파트너십 개념을 결합하여 포괄적인 메시지를 전달합니다.
The Recognition
About the A' Design Award 철상
Transatlantic Innovation Week 이벤트 커뮤니케이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Transatlantic Innovation Week 이벤트 커뮤니케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Transatlantic Innovation Week 이벤트 커뮤니케이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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