Travel Buddy 브라우저 게임 by Stefan Maier-Wimmer

Travel Buddy 브라우저 게임 by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

철광고· 2024

Travel Buddy 브라우저 게임

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award 철상 Winner in 광고 Category

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Colors

The Design

About Travel Buddy 브라우저 게임

Travel Buddy는 Holiday Extras의 제품을 재미있게 선보이는 인터랙티브 어드벤처입니다. 패럴랙스 게임 월드는 플레이어가 탐험하는 과정에서 가상 여행 체험을 제공합니다. 여행 동반자 역할을 맡은 플레이어는 한 커플의 휴가 계획을 안내하며 성공적인 여행을 위한 팁을 제공합니다. 이 조언은 유머러스한 여행 유형 테스트로 이어져 개인의 휴가 성향을 밝혀냅니다. 제품 라인업을 탐색하는 동시에 플레이어는 자신의 여행 취향에 대한 인사이트를 얻습니다.

The Recognition

About the A' Design Award 철상

Travel Buddy 브라우저 게임, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Travel Buddy 브라우저 게임, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Travel Buddy 브라우저 게임, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel