Fetch 모바일 애플리케이션 by Jung Joo Sohn is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

은모바일· 2024

Fetch 모바일 애플리케이션

by Jung Joo Sohn

Client: Purdue University

A' Design Award 은상 Winner in 모바일 Category

52,889
Verified Award Winner
Verify Award Status for #157028

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fetch 모바일 애플리케이션

fetch 서비스는 중고 제품의 구매, 판매 및 보증 관리를 위한 사용자 친화적인 플랫폼을 제공합니다. 제품 획득, 가격 협상, 안전성 등 기존 마켓플레이스의 문제점을 해결하며 종합적인 솔루션을 제공합니다. 혁신적인 접근 방식에는 시각적으로 매력적인 플랫폼이자 기능적인 제품 카탈로그 역할을 하는 AI 생성 이미지가 포함되어 있어 사용자의 의사결정 과정을 지원합니다. 시스템의 원활한 통합으로 쉬운 제품 등록과 보증 정보 전송이 가능하여 사용자 경험을 간소화합니다.

The Recognition

About the A' Design Award 은상

Fetch 모바일 애플리케이션, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Fetch 모바일 애플리케이션, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Fetch 모바일 애플리케이션, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The 'fetch' service offers a holistic solution for buying, selling, trading, and managing products in a user-centric platform. As a second-hand marketplace app, it uses AI-generated imagery and a user-friendly warranty system to suggest products based on listed items, enhancing user confidence and convenience in second-hand shopping while promoting sustainable choices.
Dimensions & Packaging: The project's design revolves around optimizing the user experience within mobile applications, potentially expanding to desktop applications and web browsers in the future. The mobile version was designed with iOS.
Tags: Generative AI, Product Warranty Management, Used Product Market, Smart Recommendation
Production Technology: The design software used was Adobe XD, Adobe After Effects, and other prototype developing tools.
Design Challenge: The initial challenge was focused on creating suitable recommendations for users during their shopping needs. Additionally, the team aimed to comprehend the shopping behaviors of individuals through various research methods. Another significant hurdle was the development of a platform that enabled users to efficiently manage their items and find desired products in proximity. The 'fetch' team tackled these challenges by implementing AI-generated tools, a smart warranty system, and a trading platform.
Research: In a world characterized by rapid technological advancements and an ever-growing consumer product market, the need for innovative solutions to enhance sustainability, affordability, and user experience is paramount.The core idea of this project is to seamlessly integrate three crucial aspects of consumer products ownership: sustainable e-commerce platform for second handed products, AI-driven personalized recommendation, and efficient product management. The goals of the project is to reimagine the way users explore, purchase, and exchange used products while promoting sustainability and affordability through an AI-driven e-commerce marketplace. The project compiles secondary research, primary research, development, and usability testing with prototypes.
Research was conducted to gain a comprehensive understanding of consumer behavior, attitudes towards purchasing pre-owned products, and their perspective on sustainability and environmental consciousness. This research involved a multi-faceted approach, including market analysis, surveys(50+ Participants), interviews(20+), and user feedback from prototype testing(20+). Market analysis focused on studying existing e-commerce platforms, identifying gaps and opportunities for improvement. Surveys were disseminated to a diverse sample of potential users, probing their willingness to buy or sell second-hand items, their motivations for sustainable consumer practices, and their feedback on AI generated images. In-depth interviews were conducted to gain qualitative insights into their preferences, pain points, and expectations from an ideal platform. The user feedback from prototype testing further enriched the understanding of the platform's user experience and allowed detailed fine-tuning its features and functionalities.
The research results prompted the e-commerce platform called Fetch, which utilizes the form of mobile applications to provide a comprehensive suite of features that make sustainable and responsible consumer practices accessible at the user’s fingertips.
Inspiration: The app provides a user-friendly experience for buying, selling, and managing warranties of second-hand products. Our survey identified issues in product acquisition, price negotiations, quality control, and personal safety in existing marketplaces. Managing warranties is often neglected due to difficulties in finding information, resulting in underutilized benefits and missed cost savings.
Project Duration: The project started in October 2019 in West Lafayette, Indiana and was initially completed the 1st phase develop in Nov. 2023.
Operation Flow: This mobile application stands out through its innovative approach to product visualization and warranty management in the second-hand marketplace sector. The AI-generated images not only serve as a visually intriguing platform but also act as a functional catalog of products that aids the user’s decision process. The two systems work seamlessly together, allowing users to easily list their products for sale in the marketplace with all necessary information located by the warranty management system. Transferring warranty information during the sale is as easy as a tap of a button, where all information will be relocated to the buyer.
Patents: Jung Joo Sohn
Image Credits: Jung Joo Sohn and Youri Chung, 2023