Cats in a Box 커뮤니케이션 디자인 by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.
철광고· 2024
Cats in a Box 커뮤니케이션 디자인
Client: Adote Um Gatinho
A' Design Award 철상 Winner in 광고 Category
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- Verified Award Winner
- Verify Award Status for #161093
The Design
About Cats in a Box 커뮤니케이션 디자인
이 디자인 팀의 캠페인은 대담한 일러스트레이션과 밝은 분위기를 독창적으로 결합하여 코로나19에 대한 오해를 바로잡고 고양이 입양을 촉진하고자 했다. 리서치 기반으로 잘못된 인식을 발견하고, 이를 통해 임팩트 있는 메시지와 제품 라인을 개발했다. 활기찬 마케팅 접근법과 성공적인 자선 바자회를 통해 이 캠페인은 기금을 모금했을 뿐만 아니라 사회적 통념에 도전하며 더욱 정보에 기반한 따뜻한 커뮤니티를 조성했다.
The Recognition
About the A' Design Award 철상
Cats in a Box 커뮤니케이션 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Cats in a Box 커뮤니케이션 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Cats in a Box 커뮤니케이션 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. - Dimensions & Packaging
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various. - Tags
- Cat, Pets, Adoption, Illustration, Color
- Production Technology
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Design Challenge
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Research
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Inspiration
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Project Duration
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Team Members
- Daniel da Hora
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
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