Curi Curi AI 멘토링 플랫폼 by Chiwon Lee is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2025

Curi Curi AI 멘토링 플랫폼

by Chiwon Lee

Client: Cogito

A' Design Award 철상 Winner in 모바일 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Curi Curi AI 멘토링 플랫폼

Curi는 에이전틱 AI와 고급 LLM을 활용하여 고품질의 커리어 가이던스를 제공하는 AI 멘토링 플랫폼입니다. 실제 멘토 데이터를 활용하여 Curi는 멘티의 관심사를 기반으로 AI 멘토와 동적으로 매칭하며, 원활하고 부담 없는 상호작용을 가능하게 합니다. 디지털 격차와 연결된 기회 격차 문제를 해결하기 위해 설계된 Curi는 맞춤형 데이터 기반 커리어 인사이트를 제공함으로써 멘토십 접근성을 민주화합니다. 사회적 배경에 관계없이 사용자는 맞춤형 조언을 제공할 수 있는 지능적이고 적응형인 멘토를 얻게 되며, 이는 야망과 기회 사이의 격차를 해소합니다.

The Recognition

About the A' Design Award 철상

Curi Curi AI 멘토링 플랫폼, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Curi Curi AI 멘토링 플랫폼, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Curi Curi AI 멘토링 플랫폼, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Curi is an accessible AI mentoring platform designed to bridge the career opportunity gap. It features an Agentic AI mentor, trained on real mentor data, that adapts to users' interests and needs. By providing a pressure-free space for mentees to ask questions and explore careers, Curi ensures quality mentorship is always within reach. Through intelligent matching and seamless interaction, it empowers users to gain insights, build confidence, and navigate their professional journeys with ease.
Dimensions & Packaging: The design dimensions are 393px by 852px, optimized for iPhone 14 & 15 Pro and iPhone 16. The interface is scalable, ensuring adaptability across various screen sizes. AI mentors are trained in career-related information, with a focus on technology and fields popular among high school and college students. All data fed to AI avatars is carefully screened for quality and accuracy, ensuring reliable guidance.
Tags: Mentoring, AI, Generative AI, User Experience, Opportunity Divide
Production Technology: The research and design process leveraged Figma and FigJam for prototyping, Blender for 3D visualization, and the OpenAI API for AI-driven prototyping, ensuring a seamless and innovative workflow.
Design Challenge: The research challenge focused on understanding the needs of users affected by the opportunity divide caused by the digital gap. A key insight revealed that mentees often feel pressured to ask intelligent questions despite limited career knowledge, while mentors struggle to allocate time for minor inquiries. To bridge this gap, the Agentic AI mentor was created, allowing mentees to ask career-related questions freely while helping mentors manage their time more effectively.
Research: This research combined quantitative and qualitative methods to explore the challenges mentors and mentees face with traditional mentoring platforms. The goal was to uncover key pain points and improve the mentoring experience. Data was collected, analyzed, and synthesized into actionable insights to inform a more effective and user-centered solution.
Inspiration: This design redefines mentorship by addressing the opportunity divide created by the digital divide. The goal is to make quality mentoring accessible to those who need it most. Through in-depth user research and competitive analysis, we identified key challenges in existing platforms, uncovering gaps in usability, accessibility, and engagement. These insights shaped a more intuitive, impactful solution that empowers individuals to connect, learn, and grow without barriers.
Project Duration: Launched in 2024, the project was developed remotely by a team of designers and researchers across New York, Singapore, Seoul, and California, fostering a global collaboration.
Operation Flow: Users step into Curi, choose an industry, position, and location, and get matched with an AI mentor built on real professional insights. The AI mentor adapts, offering tailored career guidance through seamless, interactive conversations. Key moments include selecting a mentor, exploring insights, and diving into real mentor stories. Curi transforms career discovery, making it intuitive, engaging, and packed with real-world wisdom for better decision-making.
Team Members: Chiwon Lee
Lauren Choi
Seongbin Lee
Hyunjong Joo
Giah Kim
Hyobin Cho
Yeji Shim