Namuh Investment Rebranding 브랜드 아이덴티티 디자인 by LMNT Company

Namuh Investment Rebranding 브랜드 아이덴티티 디자인 by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

동광고· 2025

Namuh Investment Rebranding 브랜드 아이덴티티 디자인

by LMNT Company

Client: LMNT Company

A' Design Award 동상 Winner in 광고 Category

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The Design

About Namuh Investment Rebranding 브랜드 아이덴티티 디자인

나무 투자 리브랜딩은 밀레니얼 세대와 Z세대를 대상으로 한 투자 플랫폼을 위해 개발된 브랜드 아이덴티티 디자인이다. 이번 리브랜딩은 플랫폼을 단순한 주식 거래를 넘어 투자를 통한 개인의 성장으로 확장한다. 문(door) 모티프를 기반으로 한 디자인 시스템은 새로운 기회를 상징하며, 고객 접점 전반에 일관되게 적용된다. 상상력이 돋보이는 일러스트레이션은 투자를 직관적이고 친근한 것으로 표현한다. '데일리 시프트(Daily Shift)' 콘셉트는 일상의 소비를 미래지향적인 투자로 전환하도록 유도한다.

The Recognition

About the A' Design Award 동상

Namuh Investment Rebranding 브랜드 아이덴티티 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Namuh Investment Rebranding 브랜드 아이덴티티 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Namuh Investment Rebranding 브랜드 아이덴티티 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensions & Packaging: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Design Challenge: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Research: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiration: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Project Duration: Seoul, Republic of Korea
Operation Flow: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Team Members: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Image Credits: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.