Unheardible 음악 콩쿠르 브랜딩 by Bloom GmbH Nürnberg

Unheardible 음악 콩쿠르 브랜딩 by Bloom GmbH Nürnberg is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

은광고· 2026

Unheardible 음악 콩쿠르 브랜딩

by Bloom GmbH Nürnberg

Client: D-Bue Wettbewerb

A' Design Award 은상 Winner in 광고 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unheardible 음악 콩쿠르 브랜딩

D-bue는 특별한 형태의 음악 콩쿠르입니다. 2년마다 독일 음악대학에서 선발된 학생들이 일련의 연주회를 통해 각자의 예술적 아이디어를 발표합니다. Bloom은 이 특별한 포맷을 위한 맞춤형 커뮤니케이션 콘셉트를 개발했습니다. 핵심은 3D 사운드 시각화를 통해 만들어진 역동적인 사운드 조형물입니다. 이는 인간의 귀를 출발점으로 삼아, 실험적이고 아직 들어보지 못한 것의 상징으로서 이 콩쿠르를 위해 개발된 사운드 로고를 따라 형태를 만들어갑니다. 신조어 'Unheardible'은 이러한 비주얼을 보완하며 가시성과 인지성을 확보합니다.

The Recognition

About the A' Design Award 은상

Unheardible 음악 콩쿠르 브랜딩, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Unheardible 음악 콩쿠르 브랜딩, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Unheardible 음악 콩쿠르 브랜딩, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Dimensions & Packaging: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Tags: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Production Technology: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Design Challenge: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Inspiration: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Project Duration: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Operation Flow: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Team Members: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert