Wanjin Azalea 브랜드 이벤트 프로모션 by New Taipei City Government

Wanjin Azalea 브랜드 이벤트 프로모션 by New Taipei City Government is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

철광고· 2026

Wanjin Azalea 브랜드 이벤트 프로모션

by New Taipei City Government

Client: New Taipei City Government

A' Design Award 철상 Winner in 광고 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wanjin Azalea 브랜드 이벤트 프로모션

완진 아젤리아(Wanjin Azalea)는 대만 북부의 봄꽃 축제를 위한 브랜드 이벤트 프로모션 캠페인이다. 'Let's Go Bloom'을 주제로 한 2025년 축제는 진산(金山)과 완리(萬里) 지역의 세 개 공원에 걸쳐 30헥타르 규모로 펼쳐졌으며, 약 10만 그루의 식물이 식재되었다. 진산에서는 22종의 희귀 철쭉 품종을 전시한 꽃 예술 온실과 대형 아트 인스톨레이션, 디자인 공모전이 진행되었다. 완리에서는 꽃 다리와 젠 가든, 2만 3천 그루의 철쭉이 심긴 꽃 회랑을 선보였다. 저녁 조명 쇼와 마켓, 워크숍, 가이드 투어는 지역 농업과 관광 산업에 힘을 실어주었다.

The Recognition

About the A' Design Award 철상

Wanjin Azalea 브랜드 이벤트 프로모션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Wanjin Azalea 브랜드 이벤트 프로모션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Wanjin Azalea 브랜드 이벤트 프로모션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
Dimensions & Packaging: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
Tags: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
Production Technology: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
Design Challenge: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
Research: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
Inspiration: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
Project Duration: The project finished in March 2025 in Taiwan.
Operation Flow: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
Team Members: New Taipei City Government
Image Credits: New Taipei City Government