Fashion Instyle 2025 무역 박람회 전시 디자인 by Hktdc Creative Department

Fashion Instyle 2025 무역 박람회 전시 디자인 by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 이벤트 및 해프닝 디자인 Competition Category.

동이벤트· 2026

Fashion Instyle 2025 무역 박람회 전시 디자인

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award 동상 Winner in 이벤트 Category

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Colors

The Design

About Fashion Instyle 2025 무역 박람회 전시 디자인

Fashion Instyle 2025는 4일간 열린 국제 패션 소싱 행사를 위해 기획된 무역 박람회 디자인이다. 전시는 홍콩의 컨벤션 및 전시 센터에서 약 8,800제곱미터 규모로 진행되었다. 'Next'라는 이름의 중앙 구역에서는 세 개의 테마 돔 안에 신소재를 선보였으며, 몰입형 공간과 특수 조명을 활용해 소재의 시각적 가시성을 높였다. 60곳이 넘는 해외 참가업체와 함께 다섯 명의 현지 디자이너가 소개되었다. 캣워크 스테이지는 최대 200명의 관객을 수용할 수 있었다. 모듈형 레이아웃과 구역별 동선 계획은 명확한 관람객 흐름과 네트워킹을 뒷받침했다.

The Recognition

About the A' Design Award 동상

Fashion Instyle 2025 무역 박람회 전시 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Fashion Instyle 2025 무역 박람회 전시 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Fashion Instyle 2025 무역 박람회 전시 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
Dimensions & Packaging: The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
Tags: Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
Production Technology: Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
Design Challenge: A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
Research: It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
Inspiration: The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
Project Duration: The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
Operation Flow: The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council