Episode Conveni 주거 브랜드 시스템 by Yiseo Kwon

Episode Conveni 주거 브랜드 시스템 by Yiseo Kwon is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

동광고· 2026

Episode Conveni 주거 브랜드 시스템

by Yiseo Kwon

Client: Sk D&d

A' Design Award 동상 Winner in 광고 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Conveni 주거 브랜드 시스템

에피소드 코너비니(Episode Conveni)는 효율적인 도시 생활에 초점을 맞춘 주거 서비스를 위해 개발된 브랜드 시스템이다. 아이덴티티는 스위치라는 은유를 중심으로 구축되어, 필수적인 서비스는 켜고 불필요한 요소는 끌 수 있음을 상징한다. 이 시스템은 로고 아키텍처, 타이포그래피 및 컬러 체계, 그리고 디지털 인터페이스를 위한 아이콘 언어를 포함한다. 사이니지, 디지털 콘텐츠, 사용자 커뮤니케이션은 모두 동일한 시각 규칙을 따른다. 그 결과 확장성이 뛰어나면서도 일관성을 유지한 채 각 지점의 특성에 맞게 적용할 수 있는 시스템이 완성되었다.

The Recognition

About the A' Design Award 동상

Episode Conveni 주거 브랜드 시스템, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Episode Conveni 주거 브랜드 시스템, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Episode Conveni 주거 브랜드 시스템, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensions & Packaging: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Tags: branding, visual identity, logo system, design system, user experience
Production Technology: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Design Challenge: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Research: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiration: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Project Duration: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Operation Flow: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patents: Copyrights belong to SK D&D Co., Ltd., 2025.
Team Members: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim