Sinopec Charging Station 브랜드 아이덴티티 by Guangzhou Ace is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.
동광고· 2026
Sinopec Charging Station 브랜드 아이덴티티
Client: Sinochem
A' Design Award 동상 Winner in 광고 Category
- 6,998
- Verified Award Winner
- Verify Award Status for #179976
The Design
About Sinopec Charging Station 브랜드 아이덴티티
시노펙 충전소(Sinopec Charging Station)는 전기차 충전소를 위해 개발된 브랜드 아이덴티티 시스템이다. 로고는 모란 모티프에서 영감을 얻어 꽃잎, 잎, 덩굴로 이어지는 성장의 흐름을 충전 플러그의 실루엣으로 형상화했다. 블루에서 그린으로 이어지는 그라데이션은 기존 기업 색상 체계와 재생에너지를 연결한다. 단순화된 형태는 최대 50미터 거리에서도 뚜렷하게 인지된다. 잎과 덩굴 형태는 방문객의 동선을 안내하는 바닥 그래픽으로 재활용된다. 이 시스템은 사이니지, 디지털 인터페이스, 충전기 디자인, 인쇄물 전반을 아우른다.
The Recognition
About the A' Design Award 동상
Sinopec Charging Station 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Sinopec Charging Station 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Sinopec Charging Station 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
- Dimensions & Packaging
- Page size 285 mm x 210 mm
242 pages - Tags
- Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
- Production Technology
- Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
- Design Challenge
- The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
- Research
- Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
- Inspiration
- The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
- Project Duration
- The project started in Beijing in January 2024. The designdebutedin China in February 2025.
- Operation Flow
- The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
- Team Members
- Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
