디자이너 Mingzhi Cai의 작품 Pocket Heritage 세뱃돈 봉투 세트은(는) 매우 권위 있는 2026 A' Design Award 철상의 선물용품 디자인 부문에서 탁월한 수상작입니다.

철선물용품· 2026

Pocket Heritage 세뱃돈 봉투 세트

디자이너: Mingzhi Cai

클라이언트: Mingzhi Cai

선물용품 부문 A' Design Award 철상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Pocket Heritage 세뱃돈 봉투 세트 소개

포켓 헤리티지(Pocket Heritage)는 말의 해를 기념하여 제작된 수집형 홍바오(붉은 봉투) 시리즈입니다. 이 디자인은 전통적인 붉은 봉투를 문화적 이야기를 전하는 휴대용 매개체로 재해석하여, 묘회(사원 축제)와 사화(社火) 공연의 이미지를 하나의 통일된 캐릭터 체계로 옮겨냈습니다. 각 봉투는 90mm × 170mm 규격이며, 펄 감이 있는 특수지에 5색 UV 잉크로 인쇄되었습니다. 일부 디자인에는 금박을 더한 엠보싱 부조 가공이 적용되었습니다. 한 팩에는 34종의 디자인 중 무작위로 선정된 여섯 장의 봉투가 담겨 있어, 교환의 재미를 더하고 이후 작은 판화처럼 전시할 수 있도록 유도합니다.

수상 인정

A' Design Award 철상 소개

Pocket Heritage 세뱃돈 봉투 세트, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Pocket Heritage 세뱃돈 봉투 세트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Pocket Heritage 세뱃돈 봉투 세트, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Pocket Heritage transforms the red envelope into a portable heritage medium for New Year and ceremonial gifting. A unified Year of the Horse character system ensures clear recognition while reinterpreting Shehuo performance culture in a contemporary format. Printed on pearlescent specialty paper with five color UV inks, selected designs also feature embossed relief with gold foil to create vivid color shifts and tactile depth. Each pack contains six randomly mixed envelopes to encourage exchange, collecting and continued use as keepsake prints.
치수 및 패키징: This project is a collectible red envelope series. Each retail pack contains six randomly mixed envelopes selected from a set of thirty four designs to encourage exchange and storytelling. Envelope size is 90 mm x 170 mm. The envelopes are printed on pearlescent specialty paper with high contrast graphics for strong legibility and tactile appeal. Selected editions include embossed relief with gold foil. Used envelopes may also be kept and framed as decorative prints.
태그: Intangible Heritage, Temple Fair, Shehuo, Red Envelope, Cultural Communication, Year of the Horse, Character Design, UV Printing, Pearlescent Paper, Collectible Gift Set
생산 기술: Five color UV ink printing on pearlescent specialty paper creates vivid color shifts and a tactile surface. Selected designs feature embossed relief with gold foil to add raised detail and a ceremonial finish. The character artwork follows a unified visual guide to maintain consistency across the Year of the Horse series. Prototyping included print proofing, finish testing and iterative layout adjustment before final production.
디자인 과제: The main challenge was translating traditional Chinese temple fair and Shehuo culture into a contemporary collectible format without losing authenticity. The project needed to balance historical reference, visual clarity, tactile richness and production consistency at the same time. Another difficulty was building a unified character system from diverse cultural sources while keeping each design vivid, readable and suitable for printing, gifting and long term display.
연구: Cultural and user centered design research. The objective was to translate temple fair and Shehuo heritage into a coherent Year of the Horse character system that is easy to recognize and share. Methods included visual comparison of classical painting records, relic imagery and contemporary festival documentation, followed by iterative character development, print proofing and user feedback with art students. The result was a thirty four design series with strong tactile identity, collectible value and improved cultural recall.
영감: This project was inspired by the visual energy of Chinese temple fairs and Shehuo performances. It rethinks the traditional red envelope as a portable medium for Year of the Horse cultural storytelling. Research compared classical painting records and relic imagery with contemporary festival documentation. Through collaboration with art students and iterative development, the design established a consistent character system and transformed heritage references into a vivid, tactile and shareable gift format.
프로젝트 기간: The project was developed from May 2025 to January 2026 in Bazhou, Langfang, Hebei, China. Research and co creation workshops were conducted with art students during the development process. Print prototyping, material testing and final production were completed with local manufacturing partners. The series was then prepared for market presentation and distribution.
운영 흐름: Users select a red envelope from the pack and present it during New Year celebrations or ceremonial gatherings. The tactile surface encourages handling and close viewing. Because each pack contains six randomly mixed designs, people naturally compare, exchange and discuss the characters and their cultural meanings. After use, the envelope can be kept, displayed or framed as a small decorative print, extending both its function and emotional value.
특허: Copyrights belong to Mingzhi Cai, 2026.
이미지 출처: Image #1: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #2: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #3: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #4: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #5: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Video Credits: Videographer Mingzhi Cai, Pocket Heritage, 2026.