Kokorozashi Mirror 기업 아이덴티티 사이니지 by Unou Jikenn, Inc.

Kokorozashi Mirror 기업 아이덴티티 사이니지 by Unou Jikenn, Inc. is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

동광고· 2026

Kokorozashi Mirror 기업 아이덴티티 사이니지

by Unou Jikenn, Inc.

Client: Mitsui & Co., Ltd.

A' Design Award 동상 Winner in 광고 Category

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The Design

About Kokorozashi Mirror 기업 아이덴티티 사이니지

코코로자시 미러(Kokorozashi Mirror)는 미쓰이물산 주식회사를 위해 제작된 기업 아이덴티티 사이니지 설치 작업이다. 이 사이니지는 본사와 연결되는 역 통로에 설치되었다. 임직원과 업무 현장을 담은 사진들이 열 개의 사업 부문을 상징한다. 이미지 위에 겹쳐진 손글씨 메시지는 각 부문이 품은 뜻과 열망을 표현한다. 통로의 끝에는 거울이 자리하며, "모든 것은 코코로자시(뜻)에서 시작된다"라는 브랜드 태그라인이 담겨 있다. 관람객은 메시지와 함께 자신의 모습을 마주하게 되며, 이는 스스로를 돌아보는 성찰의 계기를 마련한다.

The Recognition

About the A' Design Award 동상

Kokorozashi Mirror 기업 아이덴티티 사이니지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Kokorozashi Mirror 기업 아이덴티티 사이니지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Kokorozashi Mirror 기업 아이덴티티 사이니지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimensions & Packaging: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tags: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Production Technology: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Design Challenge: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Research: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspiration: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Project Duration: Published: August 28, 2025 to Present in Tokyo, Japan.
Operation Flow: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Team Members: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Image Credits: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.