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Courtyard NO.1 분양 홍보관 by Qun Wen
Courtyard NO.1 분양 홍보관 by Qun Wen
Courtyard NO.1 분양 홍보관 by Qun Wen
Courtyard NO.1 분양 홍보관 by Qun Wen
Courtyard NO.1 분양 홍보관 by Qun Wen

금 건축 · 2020

Courtyard NO.1 분양 홍보관

by Qun Wen

  • A' Design Award 금상 2020 in 건축
  • CLIENT: Aoe
  • Estimated Number of Design Views: 43,474
  • Verification code 7788BFB4F1 · Verify this award
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Colors

About Courtyard NO.1 분양 홍보관

이 건축 개념은 1920년대의 사회적, 기술적 변화를 반영한 예술적 절대주의를 기반으로 하며, 디지털 시대의 물리적 공간과 가상 공간 간의 상호 영향과 상호 의존성을 표현하고자 합니다. 현실 세계를 반영하는 이 프로젝트는 향상된 디자인을 통해 분양 홍보관의 단일 기능을 넘어서고자 하며, 공공 생활의 질을 향상시키고 사람들이 더 나은 미래를 추구하도록 이끌며 지역사회에 긍정적인 기여를 하는 것을 목표로 합니다.

About the A' Design Award 금상

Courtyard NO.1 분양 홍보관, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Courtyard NO.1 분양 홍보관, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Courtyard NO.1 분양 홍보관, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Press Kit

Unique Properties
This project is situated at the intersection of Guangzhou Road and Minjiang Road in the Economic Development Zone of Heze City in Shandong. Due to its unique location, the project is expected to be a landmark building in the future development of this prefecture level city. The concept of humanity and sustainability is about to express the future of the city yearning for a better life, and to provide to local residents an impressive public space.
Dimensions & Packaging
Each object echoes a corresponding function in a unique form, including the entrance representing horseshoe, model area representing big camera lens and so on. Objects floating in the air form a rich and hierarchical space, welcoming the surrounding audiences with an open dynamic posture. Some of the objects collide with the glass surface and leave traces to form a unique architectural image.
Tags
Innovative, New Experience, Futuristic, Community, Commercial, urbanization, dynamic, architecture, interior, interection
Production Technology
Stainless steel metal panels with different reflectivity are used in the space, giving different objects a variety of colour and forming a rich interaction between people and space, objects, light, images, colours and materials. Visitors will experience different changes of light and shadow at every moment. The building facade is made of ultra white glass which makes objects, spaces, material and colour from the interior visible to the outside space.
Design Challenge
The purpose of this project is to reconsider the special function of the sales office building, in hopes of making it more sustainable through design, by becoming a symbolic public building for the future community and city.
Research
As the development and urbanization of China continues, property developers have begun to expand into new markets such as third and fourth tier cities. Sales offices have become an important conduit for them to demonstrate their strength and design philosophy of the brand. These offices are not only community activity centers and lounge areas for client communication, but also a promotional window to attract more clients to buy properties. After most of the properties have been sold, however, the usefulness of these offices declines.
Inspiration
In the digital age, many actions are performed in the virtual world nowadays. Therefore, the objects in the building are designed to float in an unstable state, welcoming the surrounding audiences with an open dynamic posture.
Project Duration
The project started in April 2016 in Heze City, Shandong,China and was completed in April 2019.
Operation Flow
The designer adopted high criteria for every single detail. Try to collaborate the client and the management company, and to monitor the construction site frequently to make sure the project was on the right track. With respect to the choice of features and materials for the design and furnishings, the designer took into account of being sustainable and environmentally-friendly .
Patents
N/A
Image Credits
Image #1,2,3,4 Photographer Huang Ligang

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