Seotun Saram 모바일 애플리케이션 인터페이스 by Donggyun Kang

Seotun Saram 모바일 애플리케이션 인터페이스 by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2020

Seotun Saram 모바일 애플리케이션 인터페이스

by Donggyun Kang

Client: Seotun Saram

A' Design Award 철상 Winner in 모바일 Category

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The Design

About Seotun Saram 모바일 애플리케이션 인터페이스

'서툰 사람'은 심리 상담을 필요로 하는 사람들과 검증된 전문 상담사를 연결하는 모바일 애플리케이션 인터페이스이다. 이름은 아직 능숙하지 않은 사람을 뜻하며, 누구나 처음에는 서툴게 시작한다는 생각에서 출발한 서비스이다. 상담이 낯선 사용자들을 위해 동화 형식으로 상담 과정을 쉽게 설명한다. 이야기에는 두 캐릭터가 등장하는데, 방황하는 내담자 '서툰'과 느리지만 믿음직한 상담사 '고북이'이다. 따뜻한 종이 질감, 밤하늘의 네이비 색조, 손으로 그린 아이콘이 시각적 정체성을 형성한다.

The Recognition

About the A' Design Award 철상

Seotun Saram 모바일 애플리케이션 인터페이스, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Seotun Saram 모바일 애플리케이션 인터페이스, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Seotun Saram 모바일 애플리케이션 인터페이스, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim