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Delate 모바일 애플리케이션은 by Roberto M. Paura and Sofie Di Bartolomeo

Delate 모바일 애플리케이션은 by Roberto M. Paura and Sofie Di Bartolomeo is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.


동모바일· 2020

Delate 모바일 애플리케이션은

by Roberto M. Paura and Sofie Di Bartolomeo

Client: Delate Srl

A' Design Award 동상 Winner in 모바일 Category

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Verified Award Winner

Verify Award Status for #98350

Colors

The Design

About Delate 모바일 애플리케이션은

Delate는 매 순간의 지연이 누적되어 여러 제품 및 서비스에 대한 거래에 액세스하는 데 사용할 수 있는 포인트로 전환되는 플랫폼을 제공하는 최초의 앱입니다. 이 앱은 통근 경로를 모니터링하고 열차로 인한 지연 시간(분)을 계산합니다. 사용자의 적극적인 행동 없이도 이익을 제공하고, 불편함을 장점으로 전환하여 일상적인 사용을 장려하는 보상 시스템을 제공하는 직관적이고 명확한 디자인입니다.

The Recognition

About the A' Design Award 동상

Delate 모바일 애플리케이션은, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Delate 모바일 애플리케이션은, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Delate 모바일 애플리케이션은, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensions & Packaging
iOS, Android.
Tags
Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Production Technology
The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Design Challenge
We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Research
We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiration
Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Project Duration
Delate was launched in November 2019.
Operation Flow
Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Team Members
Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Image Credits
Roberto Maurizio Paura

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