AgoraFloreasca UrbanTheory 도시 휴양 쇼핑몰은 by Helen Brasinika is a highly esteemed winner of the very prestigious 2020 A' Design Award 금상 in 호스피탈리티, 레크리에이션, 여행 및 관광 디자인 Competition Category.
금호스피탈리티· 2020
AgoraFloreasca UrbanTheory 도시 휴양 쇼핑몰은
Client: BllendDesign & Research Office
A' Design Award 금상 Winner in 호스피탈리티 Category
Verified Award Winner
Verify Award Status for #99905The Design
About AgoraFloreasca UrbanTheory 도시 휴양 쇼핑몰은
이 프로젝트는 새로운 목적지와 레저 서비스 소규모 쇼핑몰의 공용 공간에 대한 인테리어, 조경 및 조명 디자인을 의미합니다. 결과물은 공간 디자인을 통해 부쿠레슈티 중심부에 여유로운 분위기를 조성하는 것이었습니다. 커뮤니티 기반의 목적지이자 경험 제공자가 될 수 있도록 환영받는 고급 체험 모임 장소입니다. 이 제안은 모두가 포용할 수 있는 지속 가능한 도시 장소를 구축한다는 관점에서 연구 정보 디자인, 미래 도시 디자인 방법론 및 빗물 관리 관행에 중점을 두었습니다.
The Recognition
About the A' Design Award 금상
AgoraFloreasca UrbanTheory 도시 휴양 쇼핑몰은, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. AgoraFloreasca UrbanTheory 도시 휴양 쇼핑몰은, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. AgoraFloreasca UrbanTheory 도시 휴양 쇼핑몰은, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
- Dimensions & Packaging
- The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
- Tags
- Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
- Production Technology
- Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
- Design Challenge
- Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
- Research
- Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
- Inspiration
- The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
- Project Duration
- Concept Design June 2018, delivery of the project December 2018.
- Operation Flow
- The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
- Team Members
- BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions - Image Credits
- Arthur Zinz Photography
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