South Branch Sign Dîzaynê Hundirê Xwaringehê by Tiao Ouyang

South Branch Sign Dîzaynê Hundirê Xwaringehê by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2020

South Branch Sign Dîzaynê Hundirê Xwaringehê

by Tiao Ouyang

Client: Oytt Design

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Verified Award Winner

Verify Award Status for #100068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About South Branch Sign Dîzaynê Hundirê Xwaringehê

Nîşana Şaxa Başûr dîzayna hundirîn a xwaringehek zincîreyî ya bi şêwaza Hong Kongê ye li Changzhou. Proje bi giştî 500 metre çargoşe vedigire. Materyal û rengên cuda deverên fonksiyonel diyar dikin, ji ber vê yekê perdeyên fîzîkî kêm dibin û plansaziya avahiyê bi dabeşkirinên nedîtbar tê xwendin. Terazzo, dar, çerm û neynik tevlihevî û cûrbecûrbûna nermalava fezayê pêk tîne. Xêzên nerm li ser dîwaran û siftê diherikin, û ronahiya nixamtî hûrgiliyên rind bi ber çavan dixe. Encam fezayeke aram û zelal e ku bi nermalaveke sade û taybetmendiyeke aqilane û modern tê xuyakirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

South Branch Sign Dîzaynê Hundirê Xwaringehê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku South Branch Sign Dîzaynê Hundirê Xwaringehê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. South Branch Sign Dîzaynê Hundirê Xwaringehê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.