Yic Barbecue Market Naveroka Xwarinxaneyê by Qing Dong

Yic Barbecue Market Naveroka Xwarinxaneyê by Qing Dong is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2020

Yic Barbecue Market Naveroka Xwarinxaneyê

by Qing Dong

Client: MET Creative Brand

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Verified Award Winner

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Colors

The Design

About Yic Barbecue Market Naveroka Xwarinxaneyê

Nasname Kirtêbê: Yic Barbecue Market navêrokek xwarinxaneyê ye ku 280 metrekare digire. Sêwirandin ji dikanên kevneşopî yên barbeque dûr dikeve û bi nasnameyeke marqeyî ya li ser bingeha karakterekî biçûk ê dînozoreke biyanî ava dibe. Li deriyê têketinê, sêwirankek bi maskeya oksîjenê pêşwaziya derbasbûyan dike û rûyê pêşiyê xwedî diyardeyeke sade û zelal dike. Pola stenlesê neynikî banek berdewam û hawîrdorek xwarinê ya dramatîk pêk tîne. Boriya derxistina dûmanê ya li herêma barbeqûyê şeklê UFO'yê digire. Cihên rûniştinê ne bi dîwaran, lê bi guherînên reng, xemilandin û şêwazên mobîlyayê ji hev cuda dibin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Yic Barbecue Market Naveroka Xwarinxaneyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yic Barbecue Market Naveroka Xwarinxaneyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yic Barbecue Market Naveroka Xwarinxaneyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.