Shiwanyubingshao Fonksiyona Sereke: Pakêtkirina Araqê by Zhang Zhipeng

Shiwanyubingshao Fonksiyona Sereke: Pakêtkirina Araqê by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Shiwanyubingshao Fonksiyona Sereke: Pakêtkirina Araqê

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Fonksiyona Sereke: Pakêtkirina Araqê

Shiwanyubingshao pakêtkirineke sêwirandinê ye ji bo araqeke çînî. Sêwirandin dansa şêr, ku performanseke kevneşopî ya çînî ye, wekî temaya xwe ya sereke ya dîtbarî bikar tîne. Şûşe ji camê hatiye çêkirin bi qatek reş a şeffaf a sprêkirî, û şeklê şûşeyê li ser bingeha depoyên şerabê yên çînî yên kevnar e, digel hûrguliyên zêrkirî. Qutiya derve ji kaxezeke taybet a reş hatiye çêkirin bi pêvajoyeke muhûrkirinê. Serê şêrekî xêzkirî li ser serê qutiyê hatiye danîn. Vekirina qutiyê rengê serê şêr diyar dike û hestek merasîmê li kirina vexwarinê zêde dike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Shiwanyubingshao Fonksiyona Sereke: Pakêtkirina Araqê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Shiwanyubingshao Fonksiyona Sereke: Pakêtkirina Araqê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Shiwanyubingshao Fonksiyona Sereke: Pakêtkirina Araqê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng