Mtn Dew AMP Game Fuel Launch Erka Sereke: Pakêtkirina Vexwarinê by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Erka Sereke: Pakêtkirina Vexwarinê by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Mtn Dew AMP Game Fuel Launch Erka Sereke: Pakêtkirina Vexwarinê

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

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The Design

About Mtn Dew AMP Game Fuel Launch Erka Sereke: Pakêtkirina Vexwarinê

Deqa Pirtûkê: Mtn Dew AMP Game Fuel Launch dîzayneke pakêtkirina vexwarinê û nasnameya markeyê ye ji bo vexwarineke performansê ya amade bo vexwarinê ku ji bo lîstikvanan hatiye çêkirin. Nasnameya dîtbarî hatiye avakirin da ku li gorî hawîrdora lîstik û e-sporê be lê belê ji klîşeyên hevpar dûr bimîne. Bingeheke grafîkî ya bihêz piştgiriya berhemên pêşerojê, hevkariyan û ezmûnên bikarhêneran dike. Komeke temam a amûrên destpêkirinê hate pêşxistin, ku markeyê, berhemê û ezmûna bikarhêner digire nav xwe. Armanca dîzaynê ew e ku vexwarinê bi awayekî resen pêşkêşî werzişvanên e-sporê û lîstikvanan bike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Mtn Dew AMP Game Fuel Launch Erka Sereke: Pakêtkirina Vexwarinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Mtn Dew AMP Game Fuel Launch Erka Sereke: Pakêtkirina Vexwarinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Mtn Dew AMP Game Fuel Launch Erka Sereke: Pakêtkirina Vexwarinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release