Chu Cellar Pakkirina Vexwarina Alkolî by Yong Wu

Chu Cellar Pakkirina Vexwarina Alkolî by Yong Wu is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Chu Cellar Pakkirina Vexwarina Alkolî

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Pakkirina Vexwarina Alkolî

Chu Cellar sêwiranek pakkirinê ye bo vexwarinek alkolî ku li Hubei, Çînê tê hilberandin. Şûşe ji seramîkê hatiye çêkirin, û şêweyê wê taqlîdî komek zengilên awazîn dike, ku ew berhemek çandî ya dewleta kevnare ya Chu ye. Nexşa li ser laşê şûşeyê di kelûpelek vekirî de hatiye qalibkirin, û qutî ji dar hatiye çêkirin. Xetên bilind û kûr ên li ser rûyê qutiyê îhtîmala şemitînê di dema hilgirtinê de kêm dikin. Bingeha qutiyê wek platforma pêşandanê kar dike, ji ber vê yekê şûşeya vala dikare wek tiştek xemilandinê were parastin. Armanc ew e ku dîrok û çanda herêma eslî bê nîşandan.

The Recognition

About the Xelata A' Design Award a Tuncîn

Chu Cellar Pakkirina Vexwarina Alkolî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Chu Cellar Pakkirina Vexwarina Alkolî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Chu Cellar Pakkirina Vexwarina Alkolî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu