2000 Meters Fonksiyona Sereke: Pakêtkirina Çayê by Tiger Pan

2000 Meters Fonksiyona Sereke: Pakêtkirina Çayê by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

2000 Meters Fonksiyona Sereke: Pakêtkirina Çayê

by Tiger Pan

Client: 2000meters Tea（Yunnan） Co., Ltd.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About 2000 Meters Fonksiyona Sereke: Pakêtkirina Çayê

Deqa Pirtûkê: 2000 metre dîzaynek pakêtkirinê ye ji bo markeyeke çaya reş a ji Yunnanê, Çîn. Rêze li ser bingeha herêma berhemhênanê, kalîte û tamê li sê astan dabeş dibe. Formeke heştgoşe wekî sembola hevpar a tevahiya rêzê tê bikaranîn. Asta jêrîn di kaxezê de, ku pirsê materyalê herî berbelav e, tê pakêtkirin, dema ku astên navîn û premyûm konservên metalî bikar tînin. Çiyayeke biçûk a sor li ser konservê radibe da ku nîşan bide çay li bilindahiyeke bilind mezin dibe. Reş û sor rengên sereke ne, digel hindik spî û wêneyên sade yên dara kevn, firçe û yasemînê.

The Recognition

About the Xelata A' Design Award a Zîvîn

2000 Meters Fonksiyona Sereke: Pakêtkirina Çayê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku 2000 Meters Fonksiyona Sereke: Pakêtkirina Çayê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. 2000 Meters Fonksiyona Sereke: Pakêtkirina Çayê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimensions & Packaging: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Tags: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Production Technology: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Design Challenge: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Research: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiration: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Operation Flow: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Team Members: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Image Credits: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie