Luhua Xiaomo Pakkirina Rûnê Kuncî by Tiger Pan

Luhua Xiaomo Pakkirina Rûnê Kuncî by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Luhua Xiaomo Pakkirina Rûnê Kuncî

by Tiger Pan

Client: Shandong Luhua Group

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Luhua Xiaomo Pakkirina Rûnê Kuncî

Book Text: Luhua Xiaomo pakkirinek e ku ji bo rûnê kuncî yê hatî hêran hatiye sêwirandin, rûnek ku bi destan û bi mîqdarên piçûk tê hilberandin. Kewareya wê şûşeyek şûşeyî ya stûyek rast e, bi tîrbûna 50 mm û bilindahiya 210 mm. Etîketa mîzgeftî 350 pileyan li dora şûşeyê dizivire û mîna rojnameyek kevn hatiye hazirkirin, ku serdemek tîne bîra mirov ku xwarin bi rojnameyan dihate pêçandin. Tîp bi awayekî vertîkal hatine rêzkirin, bi şêweya nîşaneyên dikanên çînî yên kevn. Valahiya teng a nepêçayî dibe nîşana pîvana pola ya berbiçav ku mîqdara di hundir de nîşan dide.

The Recognition

About the Xelata A' Design Award a Tuncîn

Luhua Xiaomo Pakkirina Rûnê Kuncî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Luhua Xiaomo Pakkirina Rûnê Kuncî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Luhua Xiaomo Pakkirina Rûnê Kuncî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie